Rollable Design

OLED R

The world's first and only rollable TV
has arrived.

The actual product may differ from image shown.
Purchase is available only in certain regions/countries and may be expanded.

A full image of LG SIGNATURE Rollable OLED TV displaying background image of sunrise on screen.

A man facing backward observes the night city view through his big window with LG SIGNATURE Rollable OLED TV in line view behind him.

A revolutionary new experience

This groundbreaking technology not only reimagines what a TV is capable of, it revolutionizes the way you use your space.

Roll Out The Future

LG SIGNATURE
OLED R

DRAG

A vision of the future

Out-of-this-world picture quality combined with our new extraordinary rollable technology lets you step into the future every time you use your TV.

A man is sitting on a recliner chair with his legs crossed and his body is facing towards the LG SIGNATURE Rollable OLED TV.

An woman is watching tv in bed in white-colored room with ocean backdrop.

Luxurious living room with the LG SIGNATURE Rollable OLED TV showing an aerial view of nature.

A man is leaning agaisnt a big window to see the city night view and next to him is the LG SIGNATURE Rollale OLED TV in line view.

A wide view of the kitchen and the living room with LG SIGNATURE Rollable OLED TV in zero view.

The finest piece in your collection

SIGNATURE OLED R is a work of art fit for your luxury lifestyle, with a TV that appears when you need it and disappears when you don't. The display rolls out to three different heights — each with a unique purpose, all with a stylish look that complements your space.

Everything you want,
unlike anything you've seen

A truly unique design and unprecedented functionality make the LG SIGNATURE OLED R a sight to behold, whichever way you use it. Watch your favorite content in Full View mode, discreetly set the mood in Line View, or make the most of your space in Zero View.

Full view
Line view
Zero view

An image of LG SIGNATURE Rollable TV in full view placed in the center of a grey-colored space.

Transform your space

Take LG SIGNATURE OLED R from chic speaker to premium TV when you roll out the screen to full view mode. Sharp picture, swift gaming, and smooth sports make your favorite content even more immersive. And LG ThinQ offers simple command of virtual assistants with natural voice recognition for more convenience and control.

The voice command control may vary by countries.

A woman, who sitting on a sofa is watching a golf tournament on her LG SIGNATURE Rollable OLED TV in her spacious living room.

A woman, who is sitting on a sofa, is looking at the LG SIGNATURE Rollable OLED TV screen that is displaying a variety of contents and another woman is walking towards the woman on the sofa.

An image of LG SIGNATURE Rollable TV in line view placed in the middle of a grey-colored space.

Simplify your space

When you're not watching TV, roll into a minimal, stylish mode that has just what you need: music, clock, frame, mood lighting & sounds, or home dashboard.

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Music

Plays music and displays track information.
Clock

Shows you the information you need for your day, such as the time, date, and weather.
Frame

Converts pictures in your smartphone into black and white slideshows for a personalized touch.
Mood Lighting & Sounds

Plays soothing sounds and images such as campfire, wind, and rain when you need a calm moment.
ThinQ Home Dashboard

Displays an AI Home Dashboard screen that provides an overview and enables control of your home appliances.

An image of LG SIGNATURE Rollable OLED TV in zero view located in a grey-colored space.

Maximize your space

The screen disappears without a trace, leaving behind a beautiful piece of art that elevates your space. Enjoy rich, optimized sound from a remarkably transformed speaker.

An image of LG SIGNATURE Rollable OLED TV Speaker located in a grey-colored space.

Artistic Sound

When the screen rolls away, the OLED R transforms into an amazing sound system. Hear your favorite tunes in the immersive sound of Dolby Atmos with powerful 100W 4.2ch speakers.

Kevlar diaphragms are made of special materials that are used in high-end stereo systems, allowing you to feel clear, deep vibrations.

Image of seven full moon aligned across the night sky.

SELF-LIT PiXELS make OLED unlike anything else

Self-lit pixels allow LG SIGNATURE OLED R to bend the rules of design with an ultra-slim, rollable display. Unlike LED TVs that are restricted by backlights, the self-luminous display technology also makes all the difference to your viewing experience, showcasing sharper pictures with extreme realism.