In response to the public demand for ESG, we broke from our previous focus on SDGs as established in 2017 and reorganized our social contribution framework for 2021. This framework consists of social contribution activities that seek to address social and environmental issues by utilizing LGE’s technology-based products and services. These activities are classiﬁed under the main strategic themes of ‘Circular Economy’ and ‘Future Generation: Youth’, wherein ‘Circular Economy’ consists of eco-friendly social contribution programs aimed at establishing a healthy future for all stakeholders, and ‘Future Generation: Youth’ consists of programs that support young people in their efforts to strengthen their capabilities.
Since 2011, LGE has been operating 'LG Social Campus', an integrated support platform for financial support, space support, growth support, and talent development for sustainable growth of social economy enterprises in eco-friendly fields. It selects eco-friendly social economy companies, gives incentives to businesses, and provides accelerating programs for capacity building of selected companies. Furthermore, it provides stable working spaces to social economy ventures with growth potential. Moreover, it is nurturing key talent and prospective leaders so that the social economy ecosystem may remain healthy in the local community by creating a local-centered social innovation culture in which local activists define local community problems and suggest their solutions. Through ESG management, LG Social Campus aims to go beyond innovation for the current generation and provides better lives for the next generation.
We utilized a solar-powered charging system in order to create an environment in which children in the Democratic Republic of the Congo, who had previously been unable to attend school due to child labor, could go to school. On the outskirts of cities, national power infrastructure is often under-established the value of electricity is high. As a result, children are sent to work instead of schools to pay for the cost of electricity. In response to this situation, we collaborated with a local start up company ‘YOLK’ in 2021 to install solar-powered charging system at three schools in Goma. A total of 750 auxiliary batteries that are capable of being recharged during class were provided to the children. These batteries can be used at home to charge cell phones and lights, etc. The electricity provided through these solar systems is almost equivalent to the labor value of the local children, thus we have contributed to the creation of an environment in which children can go to school instead of work.
Since 2017, LGE has endeavored to drive real change through IT education by improving the educational environment of children and youth facilities that lack digital infrastructure in Vietnam, Myanmar, and Nepal. In 2020, the 7th anniversary of the launch of the LG Gram laptop was held under the theme of “1g lighter”. This involved collaboration with brands popular with the MZ generation to produce “LG Gram Goods”, which were sold through crowdfunding. The event ended early as more than 1,600 customers participated, and all proﬁts were donated to build the “LG IT Library” and to support IT education for the underprivileged. LGE has also established an IT education environment in the Seongnam and Chuncheon Youth Shelters, and is supporting IT vocational education for teenagers. We will continue to work organically with various departments such as product planning, service, and marketing, to discover problems in the local community and contribute to creating a better society by utilizing innovative products and technologies to solve them.
The Executive Social Contribution Fund, founded in 2004 via the voluntary participation of our executives, is operated by executives contributing 0.5% of their salary. Since 2019, overseas executives have also participated in the fund, accounting for more than 82% of the total number of executives. LGE conducts various activities both domestically and overseas by matching 50% of executive donations with grants.In order to provide support to various causes, the fund meets twice a year to determine the appropriateness of activities through the Steering Committee (1 chairperson and 5members).
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Since 2010, ‘Life's Good’, our overseas employee volunteer group, has carried out activities aimed at giving back to local communities by tapping into the talents of our employees. We carry out talent donating activities such as product inspection and free repairs for social welfare facilities, and the development of interactive chatbots for non-proﬁt organizations. Even now, when the ability to conduct certain activities is limited due to the COVID-19 crisis, the volunteer group is still active in the form of donating items needed by volunteer organizations.
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Beginning with Bangladesh, LG Electronics has been running a contest program since 2017 to support ‘Resolving Local Social Issues’. Through this program, LGE selects plans for resolving local issues submitted by customers and residents, and appoints selected people as LG Ambassadors to promote activities aimed at solving these local community problems with LGE’s support. In particular, we are working hard to provide solutions and hope by supporting residents who are well aware of, and have solutions for, the community’s concerns, but are having difficulties implementing them directly. In addition, starting in 2020, we have expanded our LG Ambassador program to five countries, thereby providing opportunities to more residents across the world.
We contribute to regular country-city exchanges and the vitalization of rural areas by contemplating ways in which we can grow together through sisterhoods with farming or ﬁshing villages. Furthermore, we support the remodeling of community facilities and supply home appliances to underprivileged neighborhoods, in addition to delivering laptops to underprivileged college freshmen living in sister villages. In addition, we actively participate in recovery work following disasters such as earthquakes and ﬂoods, as well as volunteer work during busy farming seasons or when labor is needed. Going forward, we will continue to expand the One Company, One Village sisterhood in connection with our places of business located across the country, thereby enabling the continuation of our mutual cooperation with rural communities.
In 2015, we formed a sisterhood with the 3rd ROK Special Forces Brigade, and every year we deliver money and necessary products to them as a token of our gratitude and encouragement for the hard work of our soldiers. In the future, we will continue to actively participate in the One Company, One Post campaign aimed at sustainable collaboration and will continue to take the lead in terms of cooperation and exchange with men and women serving in the military.
As lockdowns and telecommuting continue in many parts of the world due to the COVID-19 crisis, time spent at home is increasing, and the importance of homes in terms of maintaining a safe and healthy life has increased. We launched a campaign in twenty-ﬁve countries in which participants upload videos that show the importance and value of the home, thereby depicting how people are able to maintain a healthier lifestyle while staying at home in this era of the new normal. As part of this campaign, participants ﬁlm and share short videos displaying a daily pleasure they feel while staying at home and, in response, we build new homes for low-income families in India, Vietnam, and Kenya, where residential facilities are often inadequate. In addition, together with Habitat for Humanity Korea, we built community centers for communal living (with communal kitchens, communal toilets, and drainage facilities) and conducted a campaign to provide hygiene education. Consumers who participated in the campaign can receive conﬁrmation of their participation as issued by Habitat for Humanity Korea from our website and can see the improvements made to the living environments of people suffering from difﬁculties on the other side of the world. This campaign attracted more than 446 million views, two million social media actions (likes, comments, shares), and two thousand hashtags. Furthermore, more than 180 domestic and foreign news stories were published about the campaign. We plan to continue this campaign in order to emphasize the importance of the home as the COVID-19 crisis continues this year. In addition to the existing three countries, we plan to extend the program to include conducting social contribution activities In Mexico.
We use LG billboards located in New York Times Square and London Piccadilly Square, we provided free advertisements to UN international organizations and non-profit organizations. In 2021, on the occasion of 'World Food Day(October 16)' set by the United Nations Food and Agriculture Organization(UN FAO), LGE posted a promotional video on the video screen that suggested that many people should pay attention and make efforts to end hunger, for three days from October 15.
We donated twenty units of 'Trom Styler Black Edition 2' to four COVID-19 hospitals in Seoul metropolitan area(Bagae Hospital in Pyeongtaek City, Soonchunhyang University Bucheon Hospital in Bucheon City, Hyundai Hospital in Namyangju City, and Osan Hankook Hospital in Osan City; July 2021)