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LG Launches Two New Models of Ultra HD TV

  • Updated
  • 02/09/2013

HONG KONG, 2 Sept 2013 – Expanding on the strong interest surrounding its 84-inch 84LM9600 models, LG Electronics (LG) today announced the addition of 55- and 65-inch ULTRA HDTV LA9700 models in markets around the world, enabling even more consumers to enjoy the benefits of 4K technology. To celebrate the launch of the brand new ULTRA HDTV with LG’s IPS panels, LG is offering early bird discount: starting from now to 8th September, a free flagship LG G2 smartphone will be given out to consumer who orders the new LG ULTRA HDTV LA9700 series (65-inch or 55-inch).


“When we first unveiled our 84-inch ULTRA HD TV at CES last year, the reception we received was phenomenal,” said Havis Kwon, President and CEO of LG Electronics’ Home Entertainment Company. “The ULTRA HD TV format is here to stay and with the new sizes offering NANO FULL LED backlighting and our proprietary Tru-ULTRA HD Engine, these models are in a class of their own.”


TRU-ULTRA HD Engine and 4.1Ch Sliding Speaker   Upgraded Picture Quality and Sound

The new LA9700 series delivers unbelievable picture quality with more than four times the screen resolution of conventional HD TVs. The 55- and 65-inch ULTRA HD TVs produce incredibly sharp images with a resolution of 8.3 million pixels per frame. The Tru-ULTRA HD Engine maximizes image clarity and provides exceptional up-scaling, enabling consumers to view any video format in near-ULTRA HD quality. Additionally, LG’s LA9700 models are equipped with NANO FULL LED backlighting which results in deeper blacks and consistent brightness and contrast. With the inclusion of LG’s advance In-Plane Switching (IPS) panels, the new TVs deliver accurate color expression across a wide, 178 degree viewing angle.

Both LA9700 models offer a 4.1 channel surround sound system which includes the stylish, forward-facing Sliding Speaker. With excellent mid- and high- frequency range performance, this elegant unit can be positioned to remain hidden or visible, delivering excellent sound either way. Alternatively, the Sliding Speaker can be set to extend automatically when the TV is turned on, and retract when powered off. A powerful subwoofer, located behind the TV’s screen, ensures strong bass performance.   


Smart Design, Smart TV

Design-wise, the LA9700 ULTRA HD TVs create a stunning visual impression and a more immersive viewing experience thanks to the ULTRA-thin bezels of LG’s CINEMA SCREEN Design. And LG’s intuitive Smart TV platform provides easy access to a wide range of applications and content services from around the globe. The company’s excellent Magic Remote boasts natural language recognition, point, wheel, and gesture control options, making it easy to navigate menus, search for content or play exciting Smart TV games. What’s more, SmartShare offers the simplicity of Tag On (LG’s NFC-based device pairing feature), and the convenience of WiDi and Miracast screen mirroring. And the LA9700’s Now On function recommends content based on the user’s viewing patterns and previous program purchases.

Certified Picture Quality

The exceptional 2D and 3D picture quality of LG’s new 55- and 65-inch ULTRA HD TVs has been certified by respected international product testing and certification bodies, Intertek and Underwriters Laboratories (UL). Both organizations employ rigorous assessment processes, measuring a wide range of attributes including viewing angle, contrast consistency, color accuracy and 3D performance.


Early Bird Discount: to enjoy the immersive viewing experience anytime anywhere

In order to enable consumers to enjoy the most exquisite and delicate picture quality from Korea, LG now brings the special early bird discount offer to Hong Kong consumers: starting from now to 8th September, a free flagship LG G2 smartphone will be given out to consumer who orders the new LG ULTRA HDTV LA9700 series (65-inch or 55-inch).


New 55-inch and 65-inch LA9700 Series Early Bird Discount Details

Discount offer

Starting from now to 8th September, a free flagship LG G2 smartphone will be given out to consumer who orders the new LG ULTRA HDTV LA9700 series (65-inch or 55-inch).



Consumers have to call the LG gift redemption hotline (852) 3525 1848 to register within the period from 1st –23rd September. Designated gift can be redeemed during the period from 2nd –31st October.

Redemption locations

(1)   17/F, Prosperity Centre, 982 Canton Road, Mong Kok,

Kowloon; or

(2)   12/F, 88 Lockhart Road, Wan Chai, Hong Kong


Suggested Retail Price

The suggested price of LG 55LA9700 is HKD 54,980.

The suggested price of LG 65LA9700 is HKD 79,980.


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Please visit or dial the enquiry hotline at +852 3543 777 for additional information.