FIRST IN INDIA: LG ADDS HEALTH GUARD ADVANTAGE TO REFRIGERATORS
• First of its kind Health Guard Technology in Frost Free refrigerators
• Plans to launch 33 new models; all new series across Direct Cool, Frost Free and Side by Side Refrigerators
• 2012 Refrigerator turnover set at over Rs 5000 crore in the segment
New Delhi, March X, 2011: As summers approach the country leading consumer durable company LG Electronics launches its new range of premium refrigerators to cash-in the season in demand.
Driven by the underlined principle of introducing products customised to the Indian needs, LG’s new range of refrigerators is targeted at a market that’s deeply health conscious. The unique Air Purification system Health Guard uses four special filters, one each for dust, fungi spore, bacteria and odour to circulate clean and healthy air inside the refrigerator. Health Guard ™ realizes a strong sterilization up to 99.99% bacteria which ensures Purest Air inside the Refrigerator
Mr. Soon Kwon, Managing Director, LG India said, “LG is dedicated to creating solutions that enable efficiency in a household. We have designed our new refrigerators to directly address this need of our consumers. Our new refrigerators are energy efficient, feature best-in-class designs with the Health Guard technology, which is set to add to LG’s identity as an innovator, just like we were positioned with the Green Ion Door Cooling Technology. At LG, we do not view the refrigerator as just an essential appliance, but a vital, perfect addition to the contemporary kitchen.”
Talking about targets Mr. Kwon says, “With this new series, we will strengthen our market leadership position in Refrigerator segment with a share of 35%. We are expecting a growth percentage of more than 25% this year targeting a turnover of over Rs. 5000 crore in the segment.”
The Health Guard edge
The Health Guard feature in LG’s Wonder Door & Frost Free refrigerator is a revolutionary technology to maintain the highest quality of food inside the refrigerator. Introduced for the first time in India by LG, Health Guard is a four-step Air Purification System ensuring active circulation of the purest air in the refrigerator. This unique air purification system, Health Guard ™ ensures that food retains highest health value during refrigeration, is hygienic, most organic, safest, and thoroughly removes dust, fungi spore, bacteria and odour.
The Health Guard feature will be available in Frost Free and Wonder door series at a price range of Rs. 47,100/- to Rs. 1,86,500/-. These refrigerators will hit the market from April 2012 onwards.
LG New Wonder Door Side by Side Refrigerators
The elegant new range of LG Wonder Door Side-by-Side Refrigerators is available in the capacities of 659L, 679L, and 800L These refrigerators have trim less glass finish with premium colors like wooden finish along with floral pattern like Mulan white and Mulan Shine. The Wonder Door refrigerator reduces energy consumption at real usage condition by reducing cooling air leakage when opening the Refrigerator, thereby saving up to 16% energy under running condition. Not only this advanced Inverter Linear Compressor in refrigerator reduces noise levels and increases its durability while conserving energy. Also the LED over conventional incandescent bulbs consumes 95% less energy consumption. Above all the Health Guard feature circulates the air through hygiene vents and keeps the food hygienic in the most organized and safest way.
The product is priced at Rs. 1, 25, 000 to Rs. 1, 86,500/-.
LG Direct Cool Refrigerators
LG has launched a new range Direct Cool Refrigerators for the 215 litres and above. It has a new blaze handle for better grip and a chamfer design which gives it enhanced elegance. It has a wider body that has higher PUF Insulations and better cooling performance. With introduction of new Florence pattern in addition to the present Blossom pattern, the entire range has a new crown deco that adds new aesthetic dimensions to LG Single Door Refrigerators. The product range is priced (Rs.13250 ~ Rs. 18450) or Rs. 13250 onwards.
LG Digital Auto Defrost Technology
The New Digital Auto Defrost technology is equipped with a microprocessor that senses time & temperature to defrost the refrigerator automatically. The external micom gives an easy access to controls of the refrigerator. The LG Digital Auto Defrost Refrigerator has an Express Ice feature in which ice formation happens 40% faster than the normal ice making time. It enables the customer to over ride the defrosting for urgent ice making. LG Digital Auto Defrost refrigerator ensures a hassle-free experience for customers even at homes where there are frequent and prolonged power cut.
About LG Electronics India, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture, LCD / LED TVs, washing machine, GSM Phones, ,Refrigerators, Air Conditioners, Colour Televisions and Optical Disc Drives.