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LG Announces Extended Chocolate Family

  • Updated
  • 15/11/2006

New Delhi, 15th Nov 2006, LG Electronics India Pvt. Limited (LGEIL), Leading Consumer Electronic, Home Appliance & Mobile Handset Company, has unveiled new variants of its phenomenally successful Chocolate Phone.

After the success of KG800, LG presents the variants in Black Label Series by adding colour to the present Chocolate Phone in Red Wine, Pink and White. The coloured Chocolate handsets will appeal to consumers who want their phone to say something about their personality. The cool white, ravishing red wine and tempting pink versions ooze modern style, while the forthcoming premium handsets with unique design variations promise to be even more desirable, adding technology enhancements to unbeatable design.

LG Chocolate Phone has won the prestigious 2006 iF and Reddot Design Awards for its distinctive style and aesthetic user interface. Its display and touch-sensitive keypad, sleek and visually stunning looks extremely eye-catching. Once activated, the phone’s signature design feature, its glowing red icons, bring to life a ‘hidden’ full-colour screen that completes the phone’s unique look and feel of simplicity with a modern twist.

Elated with the response for the recently launched Chocolate Phone in India, Mr. Moon B Shin, Deputy Managing Director, LG Electronics India, says.” The LG Chocolate phone is a revolution in the mobile phone industry and after the overwhelming response for the first handset from LG’s new ‘Black Label’, LG is proud to introduce the KG 800 in vibrant new colours. The Chocolate phone, now in four colours creates a completely separate range of exclusively designed, premium mobile products.”

“As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries. LG globally has sold over 3 million chocolate phones world wide since its May launch.” explains Mr. H S Bhatia, National Product Group Head, GSM Mobile, LGEIL, “It’s important to continue to develop the Chocolate family to build on this success, which is why LG is expanding the range, giving Chocolate even wider appeal. LG’s new colors in Chocolate phone like all subsequent Black Label products will have a high standard of technical specification but its primary appeal is its design, and LG believes it will prove extremely popular with style icons of India. ”