LG Electronics announces phenomenal festive season sales
November 14, 2006: LG Electronics, India’s leading Consumer Durable company today announced it’s phenomenal success in terms of sales across product categories, which has led to the company achieve an industry landmark of Rs. 2,500 crore as revenue during the festive season.
The month of October , in particular saw phenomenal sales especially in the display category which includes Conventional CRT TV and Flat Panel Displays (PDPs, LCDs and Flat screen TVs), LG’s contribution in the month of October alone was above 5.7 lakh units, which was a growth of 21 % over last years sales in the same period. The same month also saw LG reiterate its leadership in the Home Appliances category with record sales of over 1lakh washing machines, 1.30 lakhs refrigerators, 50, 000 microwave ovens and over 30, 000 airconditioners .
Commenting on the exceptional performance of the company, Mr. Girish V Rao, Vice President – Sales & Marketing, LGEIL said, “India has always been a priority market for LGE and our aggressive festive campaigns this season have been extremely favorable for LG India. We are extremely delighted that our festive offers have been appreciated across the country and LGEIL has received an overwhelming response from it’s customers.”
LG Electronics had earmarked a marketing budget of Rs 100 crores for the festive season this year. The festive period promotion covered Onam, Ganesha , Durga Puja & Diwali.