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LG Electronics unveils the Steam Tromm

  • Updated
  • 25/08/2008

LG Electronics, the pioneer of impressive technology in Home Appliances has unveiled its Front loading washing machine model, Steam Tromm for the Indian consumer. LG Electronics believes that owing to the stunning design and high performance, the range is all set to offer an international experience to the Indian consumer.

Living up to its promise of providing options and choice’s to its Indian Consumer LG has launched washing machine in the Front Loader category. The positioning of the new Steam Tromm has been clearly defined as per the needs of the consumers based on the extensive study done by LG on consumer segments and usage patterns. Through this extravaganza, LG aim’s at bringing global innovations in the washing machine segment to India. The Washing machine will be available in different capacities and features catering to premium segments as well as to Style Seeking Consumer Segment. This machine is a perfect blend of Features and Design and positioned for Premium Seeking and Feature Maximisers consumer segments.

On this occasion Mr. V Ramachandran, Director – Sales and Marketing, LGEIL said, “Acknowledging the fact that the Indian Market is dynamic in nature we aim at bringing the best and most successful international products to the country. This is a growing market and the consumer is looking out for better options. The positioning of the Washing machines will be defined keeping in mind the requirements and demands of the consumers. Through this launch, we aim at a 30% market share in washing machine category in India by year end.”

Mr. Amitabh Tiwari, Business Group Head, Consumer Electronics and Kitchen Appliances said, “We at LGEIL are very excited about the launch of this international line. This launch will strengthen our endeavor of deluging the Indian market with innovative, user-friendly and latest technology in the kitchen appliances division. Steam Tromm machine has stunning aesthetics and superior technology to cater to the needs of the Indian consumer. The launch of this new range is yet another initiative to address the needs of our Indian customers.”

About Steam Tromm Front Loading Washing Machine:

Steam Tromm works on Direct Drive Technology which demands negligible maintenance and has a low noise level. Another splendid feature is the enhanced wash quality with Steam which is unique in nature. This ensures the washing to be bacteria & allergy free which best suits be Health conscious people. The machine automatically detects the load and optimizes the washing time owing to its “Automatic Wash Load Detection Feature”. The Steam Tromm also comes with a child lock which prevents children from pressing any button. Steam Tromm will be available in 9/5Kg in dark red and black colour.

Steam Tromm is priced at Rs. 70000/-