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LG launches its designer delight LCD in the FPD segment - ‘SCARLET’

  • Updated
  • 16/05/2008

New Delhi , 16thMay 2008: Maintaining its technology leadership in Flat Panel Display LG Electronics has taken a step forward and has announced the launch of its all new ‘SCARLET’ range of flat screen LCD televisions in India. This new creation from LGEIL is available in 32”, 42” and 47” sizes with invisible speakers and remarkable clarity of sound ,It will also be available in full high definition format in 42” and 47” inch screen size combining the latest in high definition picture technology with an inspired and timeless design.

Designed in a passionate red & black mix, the new SCARLET series is the perfect designers galore. This new launch incorporates LG’s latest innovation enhancing sleek design, audio performance and rich image resolution delivering a truly captivating viewing experience. Scarlet series has received strong reviews in all advanced markets like US/Europe and expects the same level of excitement and sales in India following a high profile launch campaign. Currently LG has a 22 % market share in the LCD segment.

Speaking on the occasion Mr. V Ramachandran, Director Sales & Marketing LGEILsaid, “We are committed to the Indian consumers and plan to offer them the world's most technologically advanced products. This is the first time ever a full high definition LCD is available in 42” offering the best performance standards in terms of high resolution and image reproduction. SCARLET has unparalleled features, which is keeping our expectations high and would certainly get a tremendous response from Indian Consumers. In fact SCARLET is seen as a much awaited product from LG and we are sure our technological edge and style factor will be taken well in the Indian market. With the launch of the SCARLET series LGEIL plans to capture around 32_% percent of the FPD market by year end.”

Speaking about this new offering, Mr. Amitabh Tiwari, Business Group Head, Consumer Electronics & Kitchen Appliances, LGEIL said, “We believe in constant expansion of our existing product portfolio, by offering customized display solutions to our Indian audience. Going forward, aesthetics fused with stylized design and smart technology will play a major role in capturing customer loyalty and thus we will continue to launch revolutionary products like SCARLET which will further complement the urbane lifestyle of its audience”

About LG60 (SCARLET) series

The new SCARLET series of LCD televisions is the perfect blend of design, aesthetics, style and unmatched technological edge. The LG SCARLET LCD Range offers a dynamic contrast ratio of 50000: 1 and an amazing response time of 4 milli sec images that makes television viewing experience truly pleasurable. This latest creation comes with optional Swivel table top stand or Wall mount inbuilt for flexibility and aesthetics. It is available in 32”, 42” and 47” sizes with invisible speakers tuned especially for LG by acoustic guru Mr.Mark Levinson and remarkable clarity of sound. It is fully equipped with USB 2.0 and SIMPLINK.

With a subtle illumination from the rear and an opening at the bottom the magnificence of the LCD gets accentuated further. The soft touch sensor makes even the simple task like switching it on or off a fabulous experience. It also has an Intelligent Sensor, which analyses ambient light and automatically adjusts the screen's brightness to the optimal level for any room at any time of day. This has the added benefit of cutting power consumption by as much as 62%.

The MRP for 32LG60UR is Rs 57,000/,for 42LG60FR is Rs 1,09,000/- and for 47 LG60FR is 1,60,000.