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LG launches world’s first frameless Plasma TV

  • Updated
  • 30/06/2008

30th June 2008, New Delhi : Following the announcement of launch of 5 new models in the Plasma category, LG is all set to introduce the world’s first frameless Plasma TV in the form of LG’s PG61. PG61 which resembles a seamless black sheet of glass is a unique combination of frameless design and amazing viewing experience. This new product not only represents LG’s latest innovation enhancing sleek design, audio performance but also a rich image resolution for delivering a truly captivating viewing experience.

When the market is flooded with hundreds of good models, one of the most interesting solutions can be LG’s newest bezel-less plasma TV, the PG61, recipient of the Best of Innovations Award at the 2008 CES Consumer Electronics Show. By conducting numerous consumer surveys, it was found that consumers wanted to see something more than just a conventional plain black TV. This is where the concept of the PG61 came from, and how LG began to develop its ultra-minimalist, screen-only plasma TV, the PG61.LG’s PG61 is a set that literally takes TV viewing to the edge.

This launch brings in the market the first TV to incorporate single-layer technology, completely eliminating the usual screen border. The invisible speakers of the product specially tuned by audio guru Mr. Mark Levinson, provides viewers with amazingly crisp, rich sound quality that facilitates its sleek, finished look and further accentuates the beauty of the product, eliminating traditional speaker drivers and associated grills.

From the viewpoint of Modern Aesthetic the product blends beautifully with all décor. The connectivity takes a new high with 3 HDMI ports, SIMPLINK convenience & USB 2.0 connectivity. One can playback divx / Xvid / AVI / MPG / MPEG / MPE movie files, MP3 audio files & jpeg photographs on the big Plasma screen through USB connectivity.

Highlighting the features of product, Mr. V Ramachandran, Director- Sales & Marketing, LGEIL said, “This is one of the premium and unique series of LG in association with Mark Levinson, which accentuates the beauty of the product, eliminating traditional speaker drivers and associated grills. LG’s concept of Life’s Good is a promise which LG always tries to fulfil through its products. To live upto the expectations of today’s modern consumers in terms of innovation, design and technology LG always believes in delivering the best.

“We are sure our innovative edge and stylish design concept will receive a good response in the Indian market”. With the launch of this new range of Plasma television, LGEIL plans to capture around 30% percent of the FPD market by year end.” added by Mr. Ramachandran

About PG61 series

In an effort to bring in and deliver the best to its Indian Consumer LG Electronics has swiftly innovated and improvised its products for the digital consumer market till date. And with its decision to add an internationally successful product to the existing Plasma range LG has further strengthened its image and statistics as a leading brand in India. Innovation lies at the heart of LG Electronics. Besides maintaining royalty and diversity in its designs the PG61 has to its kitty a unique range of attributes like invisible speakers, clear voice and many more. The PG61 is an efficient model which incorporates single-layer technology to allow the screen and TV to fuse into one seamless look.

The main features of the product are that its HDMI 1.3 Deep Color not only supports 30-bit, 36-bit and 48-bit color depths but also enables increased contrast ratio and can represent many times more shades of gray between black and white. It also offers faster, easier access to multimedia and allows enjoying analogue video files.