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LG Unveils Pearl Black LCD series in the Indian Market

  • Updated
  • 09/10/2007

New Delhi, October 9th: LG Electronics India Pvt. Limited (LGEIL), today announced the launch of its latest innovation – the Pearl Black LCD TV range, the first in the company’s Design Art series. Available in 32” and 42” wide sizes, it offers a vivid and lifelike viewing experience.

Designed to reflect the beauty of a black pearl the LCD features a glossy black finish, ring-shaped stand and wave-inspired bezel design. The unique ring-shaped stand is the key feature of the LCD series. The ring, available in red and black, is utilitarian as well as stylish. Perched atop a ring, the LCD series incorporated the high glossy piano black frame and a wave-design at the bottom of the panel.

According to Mr. Moon B Shin, President South West Asia, LGE & MD LGEIL, “LG’s Pearl Black LCD’s offer the world’s best technology in a compact and sleek tempting design. Superb brightness, true to life images and fine detailing enable the LCD televisions to offer a truly memorable viewing experience. The effort put into designing this unique stand demonstrates LG’s commitment and passion for design innovation.”

Talking about the new range and market growth, Mr. Amitabh Tiwari, Business Group Head- Consumer Electronics, LGEIL, said, “LG is witnessing exponential growth in this category. An increasing demand across India for state-of-the-art technology keeps this segment in increasingly good business. With the launch of the LB 9 LCD series LGEIL plans to capture around 30 percent of the FPD market and plans to sell 5000 units, by year end.”

About LG Pearl Black
The Pearl Black series offers viewers a vivid and lifelike viewing experience with LG’s exclusive XD Engine, enhanced 10,000:1 contrast ratio and world’s best 5 millisecond response time, which creates deeper black levels and provide a fuller range of colors.

It incorporates LG’s intelligent Eye technology to optimize brightness and contrast, according to ambient light. Therefore, TV watchers can enjoy the best picture and simultaneously guard against eye fatigue.

LG’s proprietary Simple Link technology allows greater control of other compatible equipment such as DVD players and home theatre systems. Also incorporated into the LB9 series televisions are LG’s dimple speakers, which create a complete movie watching experience by providing dynamic and powerful sound through minimized air flow turbulence, without disrupting the television’s sleek aesthetics.

The Pearl Black LCD range available in the 32” and 42” wide screen sizes is priced for Rs 59,000/- and Rs 98,000/- respectively.