Longing for the beauty of a star-filled night sky?

If you watch on a typical LED TV, the black isn't dark enough and the stars aren't clear enough. This is because LED TVs can only turn off certain lighting zones, resulting in a 'halo' effect.

By contrast, LG OLED TVs have self-lit pixels that can illuminate one by one.
This creates a completely black sky, and sharper, clearer stars. This is what self-lit pixels can present. When you see it firsthand, you'll realise there are LG OLED TVs, and there is everything else.
Side by side simulation of LED/LCD and LG OLED showing a star-filled night sky to compare perfect black reproducibility Side by side simulation of LED/LCD and LG OLED showing a star-filled night sky to compare perfect black reproducibility
*Screen images simulated.
The secret behind picture quality is display technology.
Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion.

LG OLED TVs have self-lit pixels that illuminate one by one
to ensure richness of color and contrast without interference.
Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed

What's possible with
SELF-LIT PiXELS?

Experience TV like never before

*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.

Honored with major awards

*“Source - Omdia. Unit shipments, 2013-2019. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk.”

"8 consecutive years of CES Innovation Awards"

  • The mark of CES Best of Inovation Award winner in video display category for 65RX

    CES 2020 Best of Innovation Award Winner

    in Video Displays Category, 65RX

  • The mark of CES 2020 Innovation awards honoree in digital imaging on phogotraphy for 88ZX

    CES 2020
    Innovation Awards Honoree

    in Digital Imaging or Photography, 88ZX

  • The mark of CES 2020 innovation awards honoree in video displays category for 88ZX

    CES 2020
    Innovation Awards Honoree

    in Video Displays Category, 88ZX

*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
  • The mark of iF Design Award LG SIGNATURE OLED TV R UX Design / User Interfaces(UI)

    iF Design Award

    "LG SIGNATURE OLED TV R
    UX Design / User Interfaces(UI)"

  • The mark of iF Design Award LG SIGNATURE OLED 8K 77ZX

    iF Design Award

    LG SIGNATURE OLED 8K 77ZX

  • The mark of iF Design Award LG OLED TV 65WX

    iF Design Award

    LG OLED TV 65WX

  • The mark of iF Design Award LG OLED TV 65GX

    iF Design Award

    LG OLED TV 65GX

  • The mark of Red Dot Design Award LG OLED TV 65GX

    Red Dot Design Award

    LG OLED TV 65GX

  • The mark of Red Dot Design Award LG OLED TV 65WX

    Red Dot Design Award

    LG OLED TV 65WX

  • Find the full contents of the tom's guide article

    “The most elegant wall-mountable designs we've ever seen.”

    LG Gallery (GX) OLED TV, tom’s guide, January 2020

  • Find the full contents of the Techradar article

    “The GX model is an impressive all-in-one set.”

    LG Gallery Series (GX) OLED, TechRadar, January 2020

  • Find the full contents of the Techradar article

    “This is great news for folks who love the minimalist look.”

    LG Gallery Series (GX) OLED, TechRadar, January 2020

  • The mark of What Hi-Fi?

    “The GX has certainly set a mighty benchmark.”

    LG OLED TV 65GX, What Hi-Fi?, April 2020

  • The mark of What Hi-Fi?

    “…. the CX is typically sharp, colourful and punchy.”

    LG OLED TV 48CX, What Hi-Fi?, January 2020

  • The mark of What Hi-Fi?

    “LG CX handled it with smooth motion, delivering plenty of on-screen detail.”

    LG OLED48CX 4K OLED TV, What Hi-Fi?, January 2020

  • The mark of HDTV Test, Best of CES 2020

    "the best gaming display on the market."

  • The mark of AVSFORUM, Best of CES 2020

    "It could be the dream screen for gamers."

Discover how SELF-LIT PiXELS
redefine it all

  • CINEMA

    Dolby Vision IQ & Dolby Atmos
    FILMMAKER MODETM / eARC / Eye Comfort
    Bluetooth Surround Ready / Apple TV / Netflix

  • GAMING

    G-SYNC Compatible / HGiG
    1ms Response Time
    Low Input Lag / VRR / ALLM
    Game Mode / Eye Comfort

  • SPORT

    Big Screen / Wide Viewing Angle
    Sports Mode / Sports Alert / Bluetooth
    Surround Ready / Face Ennhancing
    Text Sharpness / Clear Voice

  • LIFESTYLE

    LG ThinQ AI / Google Assistant
    Apple Airplay / Apple Homekit
    Amazon Alexa / AI Brightness
    Gallery Mode