LG’S NEW K-POP SERVICE TO BRING KOREAN WAVE OF POP CULTURE TO TVS WORLDWIDE
With ‘K-POP’ Service, LG Will Help Pop Fans Everywhere
Learn About the Variety and Quality of Korean Pop Music
SEOUL, Aug. 30, 2011 – LG Electronics (LG) is to help take Korean pop music even further worldwide with its new, premium “K-POP” service. Available on LG’s Smart TVs, K-POP will offer users instant access to a wide range of the latest Korean pop music and videos in both 2D and LG’s outstanding CINEMA 3D.
“The ‘Korean Wave’ of pop culture has been big in Asia for several years, and now it’s finding fans in Europe, North America and even Africa. Despite that, there is still a lack of good quality, above-board distribution channels,” said Havis Kwon, President and CEO of LG Home Entertainment. “Our new K-POP service promises to be the channel K-pop fans worldwide have been waiting for, while also providing an ideal means of introducing Korean culture to a wider audience.”
LG’s K-POP service promises to deliver a wider range of content than any of its rivals, along with a series of exclusives in categories including 3D Concert, Live Concert, Making Film, Music Video, Fan Meeting and Video Clip.
LG will divide the approximately 260 pieces (5,000 minutes’ worth) of K-pop content it currently has into paid and unpaid sections, to ensure the widest choice for all viewers. After the launch, LG will be constantly updating the selection with content drawn from SBS Contents Hub, along with videos sound tracked by original music from Korean TV series.
To make the experience as convenient and attractive as possible, LG developed its own user interface and design for the K-POP service, which will also provide commentary and content information in local languages.
K-POP will be the first in a series of new services offered by LG as the company looks to differentiate and position its Smart TV as a cutting-edge music service. Depending on the country, the K-POP service will be offered either as a premium service or LG apps.
LG plans to launch the K-POP service in 19 countries worldwide, beginning with Korea and the United States in September, with the rest – spanning North America, Europe, Russia and Asia – by the end of October.