- A new standard with advanced Nano Cell™ technology
- Nano Cell™, rich colors with wide viewing angle
- Colors to impress through billion rich colors
- Stellar color precision thanks to nano particles
- It’s time to re-evaluate your TV viewing habit
- The optimal viewing experience from any angle
A new standard with
advanced Nano Cell™ technology
Learn more about the Evolution of Displayopen
Nano Cell™ Display – Cutting-edge LCD display technology
LG SUPER UHD TV goes far beyond conventional measures, such as adopting LED lights or adding color sheets like Quantum Dot; instead, it directly integrates advanced Nano Cell™ technology, the newest LCD technology, into the panel, which improves the picture quality considerably.
Nano Cell™, rich colors with wide viewing angle
Colors to impress through
billion rich colors
With over a billion colors, enjoy your content in an abundance of color and life for an immersive picture experience.
Learn more about Billion Rich Colorsopen
Billion Rich Colors
The availability of a billion rich colors gives the TV a palette 64-times broader than conventional televisions, to reproduce images with far more subtle and precise gradations, for a more lifelike picture.
Stellar color precision
thanks to nano particles
Nano Cell™ technology maximizes the display's color quality right in the TV panel. Enjoy accurate colors with no color shift or distortion.
Learn more about True Color Accuracyopen
Ultra-fine color expression through Nano Cell™ technology
How do we see color? The wavelengths of reflected light determine what color you see. Nano Cell Display composed of nano particles integrated in panel absorbs any light interference and drastically enhances the color purity displayed on screen. Nano Cell Display projects more elaborate colors than conventional displays.
It’s time to re-evaluate your TV viewing habit
Rather than force viewers to crowd into the narrow 'sweet spot', the exceptional color and contrast of LG SUPER UHD TV hold up even from wide angles. Now everyone on the couch will have an ideal viewing experience.
Where do you sit when watching TV?open
Research shows that about 60% of people watch TV off axis,
defined as any viewing angle that is more than 15° from center at which picture quality begins to degrade in a conventional TV.
The optimal viewing experience
from any angle
Nano Cell™ Display enhances off-axis color consistency and eliminates worries about color distortion due to viewing angle.
Learn more about Wide Viewing Angleopen
“I want the same consistent color whether they’re far left or far right. The Nano Cell™ technology is fantastic.”
Dave Helmly / Head of Global Digital Video Audio Field Operations, Adobe
* The relative size of the color gamut set at 100% when viewed from the center (0 degree).
* The data is based on LG internal research.
unlike other conventional HDRs
LG SUPER UHD TV supports premium HDR content mastered by Dolby Vision™
and is also compatible with generic HDR10 and HLG. LG’s Active HDR technology optimizes HDR picture scene by scene for a life-like viewing experience.
Learn more about Active HDR with Dolby Vision™open
LG SUPER UHD TV supports the premium HDR, Dolby Vision™ favored by renowned
filmmakers from all over the world. LG SUPER UHD TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.
LG SUPER UHD TV supporting premium HDR Dolby Vision™, processes Dolby Vision’s dynamic metadata* within each frame, to present the intended vision of the director in your very own living room. HDR10 and HLG are rendered by LG SUPER UHD TV's exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.
*The compatibility for HDR playback may vary by the format and country.
*The logo on TV stand may differ by country.
Powerful sound co-designed
The LG onboard speaker system has been co-designed by the sound experts of harman/kardon®, and then custom-tuned to provide clean, powerful, full-range audio in the living room.
*webOS GUI may differ by country.