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OLED77C9PSB

Key Features

  • More Realistic with AI
  • The New Smart Evolved by AI
  • Brings Images to Life
  • Dolby Vision & Atmos Cinema Experience at Home
  • 4K Cinema HDR Delivers The Filmmaker’s Vision
  • Minimalistic Design Blends into Any Space

available sizes:

77"
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More Realistic with AI

The 2nd generation α9 Intelligent Processor upgraded with deep learning AI algorithm optimizes its processor speed and graphic to enable next-generation technologies for the breathtaking detailed imagery and custom sound to be immersed in marvelous reality.

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The New Smart Evolved by AI

With LG ThinQ AI, so many things become possible with just your voice. Keep the dialogue going with conversational voice recognition and get recommendations for customized content delivery based on your watching habits.

* LG ThinQ AI activated by "Microphone Button".

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Brings Images to Life

OLED Black, stunning contrast creates the color more intense and adds depth to the image.

Learn more about OLED Display

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Black, The Most Important Color

LG OLED TV ensures the OLED Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colors, uncovers the hidden details and even reveals life.

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OLED Black, Hollywood Filmmaker's Inspiration

"The OLED Black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato’s experiences with LG OLED TV.

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Dolby Vision & Atmos
Cinema Experience at Home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.

Learn more

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Dolby Vision and Atmos is world’s renowned HDR and sound solution. It delivers cinematic experience the creator intended by optimizing the picture and sound.

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* Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

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4K Cinema HDR
Delivers The Filmmaker’s Vision

LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.

Learn more about 4K Cinema HDR

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A Source of Inspiration to Hollywood Filmmakers

“I see all these details in the bright highlights that aren't there in any other format.” Now, Listen to a director of Deadpool, Tim miller’s opinions about LG OLED TV's HDR.

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Technicolor Expert Mode
- Hollywood Color Expertise in Your Home

LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor’s industry leading facilities.

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* HDR10 Pro and HLG Pro is LG’s own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.

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Minimalistic Design
Blends into Any Space

The sophisticated and sleek design of the TV seamlessly integrates with your home. LG OLED TV adds a final touch of uniqueness to your carefully curated interior.

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Reducing Cable Clutter

Cable management keeps all connections neatly organized so your living room will be clean and clutter free.

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Gallery Mode
Adds A Touch of Class to Your Life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

* The actual product may differ from image shown.

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A New Level of Realism with OLED Black

Experience breathtaking immersion with the dark details. 4K HDR gaming delivers more vibrant colors, even from a Wide Viewing Angle. 5.1 Virtual Surround Sound envelops you in dramatic sound for a complete gaming experience.

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Fast Response, Fluid Motion

Upgrade your gameplay with the latest features. A 1ms response time* and low input lag allow smoother, real-time action. VRR and ALLM supported on HDMI 2.1 deliver the best graphics with minimal stutter at the fastest speeds.

* 1ms response time is based on GtoG which means grey to grey.
* VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode)
* The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.

Display
Video (Picture Quality)
Audio
AI Function
Connectivity
Smart Function
Broadcasting System
Power & Green
Accessory
Additional Feature

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