SELF-LIT PiXELS make every scene feel real

Backlight bleed on LED TVs can cause you to miss hidden details within a scene. Whereas LG OLED TVs have individual self-lit pixels that create infinite contrast and Perfect Black. This lets you see every color, detail, and texture, even in dark battle scenes.
Slider comparison of LCD/LED and LG OLED about a color reproducibility via an image of a man wearing armor in the winter wood

Slider comparison of LCD/LED and LG OLED about a color reproducibility via an image of a man wearing armor in the winter wood

Slider comparison of LCD/LED and LG OLED about a color reproducibility via an image of a man wearing armor in the winter wood

Slider comparison of LCD/LED and LG OLED about a color reproducibility via an image of a man wearing armor in the winter wood

*Screen images simulated.

SELF-LIT PiXELS take 8K to new levels

REAL 8K adds such believable texture to every scene that it feels like the actors are performing right in front of you. This is achieved by more than 100 million self-lit subpixels* that bring every single detail to life on a huge 88-inch screen — even at wide angles.
An LG OLED 8K TV, showing 8K realism via an image of a woman in a red trench coat running in a green rice field An LG OLED 8K TV, showing 8K realism via an image of a woman in a red trench coat running in a green rice field
*Calculation based on multiplying 8K resolution (7680x4320) by four sub-pixels.

SELF-LIT PiXELS empower studio quality

The infinite contrast of self-lit pixels is the perfect match with the most advanced HDR solution, Dolby Vision IQ, the latest upgrade from Dolby Vision. LG OLED TVs — together with the intelligent Dolby Vision IQ — deliver uniform brightness and sharpness, regardless of the ambient environment or content genre.
This is combined with Dolby Atmos, the object-based surround sound system that redefines your audio experience.
The mark of DOLBY VISION IQ / The mark of DOLBY ATMOS, Father and son watching a dinosaur documentary on a large screen TV The mark of DOLBY VISION IQ / The mark of DOLBY ATMOS, Father and son watching a dinosaur documentary on a large screen TV
*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
*FILMMAKER MODE™ logo is a trademark of UHD Aliance, Inc.

Every genre is at its best

Our most advanced a9 Gen3 AI Processor analyzes millions of data sets based on deep-learning algorithms to detect genre and enhance picture quality. It also optimizes audio by genre, voice, effect, and frequency.
Alpha 9 Gen3 AI Processor chip shining with blue graphics on black background Alpha 9 Gen3 AI Processor chip shining with blue graphics on black background

Your favorites are in one place

Enjoy all your favorite content from Netflix, the Apple TV app, and LG Channels. The latest movies, TV shows, documentaries, live sports and more are now accessible through voice commands without needing to use the remote.
*Supported content(Apple TV+, Netflix) and services may vary depending on the country.
*Voice Command/Hands-free control function availability may vary across products and platforms.

The ideal cinema is at your command

You can easily access connected smart devices and control home appliances remotely on one big screen through the intuitive Home Dashboard. In addition to general voice commands, you can also create customized commands.
A woman is setting an optimized set for cinema via Home Dashboard on TV in the living room with an ocean-front terrace A woman is setting an optimized set for cinema via Home Dashboard on TV in the living room with an ocean-front terrace
*Available functions may vary depending on the country and products.
*Voice Command availability may vary by products and countries.
*Hands-free control is supported on LG OLED RX, ZX, WX, GX models.
*The feature name on the settings may vary among TV OS versions.

SELF-LIT PiXELS let you watch in comfort

LG OLED TVs surpass industry standards for blue light, flicker, and high-quality imaging. So now you can watch your favorite content with less blue light and easy viewing.
The mark of TÜV Rheinland / The mark of UL UL Verification, Boy lying on his stomach on the rug watching animation on a Blue Light-less TV The mark of TÜV Rheinland / The mark of UL UL Verification, Boy lying on his stomach on the rug watching animation on a Blue Light-less TV
*UL Verified Mark is certified for LG OLED 65RX, 77ZX, 65WX, 77/65/55 GX, 77/65/55 CX, 77/65/55 BX.
*LG OLED 65RX, 77ZX, 65WX, 77/65/55 GX, 77/65/55 CX, 77/65/55 BX received an Eye Comfort Display certification from TUV Rheinland.

Real surround sound for a big theater mood

Connect two identical Bluetooth speakers to your LG OLED TV. They work with the TV's internal audio, acting as rear speakers to transform your movie-watching experience with big theater sound.
A group of friends watching a war movie on TV in the living room with 2 same Bluetooth speakers at rear speaker position A group of friends watching a war movie on TV in the living room with 2 same Bluetooth speakers at rear speaker position
*Connection Available : LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5.

SELF-LIT PiXELS make cinema more expressive

The mark of DOLBY VISION IQ, The mark of DOLBY ATMOS, The mark of FILMMAKER MODE, The mark of eARC, The mark of apple TV, The mark of NETFLIX, The mark of LG ThinQ, The mark of TÜV Rheinland, The mark of UL Verification The mark of DOLBY VISION IQ, The mark of DOLBY ATMOS, The mark of FILMMAKER MODE, The mark of eARC, The mark of apple TV, The mark of NETFLIX, The mark of LG ThinQ, The mark of TÜV Rheinland, The mark of UL Verification