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  • Updated
  • 09/08/2010

LG Electronics (LG), a global leader and technology innovator in mobile communications, and Boys Over Flower star Lee Min Ho have teamed up to promote the company’s latest Android-powered smartphone, the LG Optimus GT540 in Asia.

“We are delighted to be able to have a chance to collaborate with Lee Min Ho,” said Mr. Raymond Hernandez, corporate marketing head of LG Electronics Philippines. “He is one of the most popular TV icons in Asia and his smart image exemplifies the core values of LG Optimus, focusing on smart design, smart use, and smart price. We are confident that the LG Optimus GT540 will appeal to consumers in the Philippines, especially those who have yet to experience the benefits of using a smartphone.” 

Meanwhile, the Korean star revealed his excitement about the partnership in an exclusive video, “I am really delighted to be the newest brand ambassador for the LG Optimus GT540. This will be an opportunity for me to reach out to my other Asian fans like those in the Philippines,” he said. 

Now available in the Philippine market for PhP12,900 suggested retail price, the chic design and easy-to-use yet powerful functions of the LG Optimus GT540 are highly appealing to consumers, especially for first-time smartphone users. At the meet-and-greet event in Singapore, Lee Min Ho will be sharing his favourite Android apps through the LG Optimus Advisor application, which is available exclusively on the phone.