LG ELECTRONICS PHILIPPINES SENDS SUPPORT TO TYPHOON SENDONG VICTIMS
Last December 2011, more than 63,000 people were affected by tropical storm Sendong in the southern Philippines. National calamity was declared in three of the badly hit areas Cagayan de Oro, Dumaguete and Iligan City. In response to the calamity LGE Philippine dispatched within 24hours, on-ground assistance to each disaster zone via a program titled LG with You Free Service Camps. The relief program was developed to facilitate in the recovery and rehabilitation process for the typhoon victims, providing them free repair services on home appliances from aircons, refrigerators, TVs, washers and mobile phones.
“Following the onslaught of the tropical storm many families have been faced with damaged appliances, and we at LG are extending our expertise in electronics to help victims rebuild their homes” said Mr. Sung Woo Nam, Managing Director of LGE Philippines, Inc.
On ground LG volunteers witnessed firsthand the insurmountable damage done by Sendong to a number of homes and the psychological effects it had on individuals who had lost their loved ones and belongings. Many families were faced with having to start over, investing in the most basic needs for a household. In an effort to help victims recover, LGE Philippines salvaged home appliances that were not worse for wear, giving families hope on starting anew.