To properly experience our website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents


  • Updated
  • 16/02/2016




Debut of Premium Brand and Market-Leading Products

Received Spotlight at InnoFest Asia



SEOUL — LG Electronics (LG) is set to shake up the Asian appliance market with the unveiling of its new ultra-premium brand LG SIGNATURE at InnoFest Asia held last February 16 to 18, 2016 in Seoul, Korea.


LG InnoFest provided the company the opportunity to showcase its diverse range of products including consumer electronics and home appliances for the benefit of regional business partners, retailers and media. This year’s edition of LG InnoFest Asia gave approximately 300 dealers and journalists from 15 countries across the region the chance to gain hands-on experience with LG’s latest innovations.


On the first day of the event, products from LG’s all-new premium LG SIGNATURE brand such as the OLED TV, Twin Wash™ washing machine, French Door Refrigerator and Air Purifier were showcased and demonstrated for all of the guests on-site. Executives including LG H&A Company President and CEO Jo Seong-Jin, LG’s Global Marketing Officer Brian Na and Asia Regional Head Chris Yi were also present in the event where they discussed LG’s premium products and technologies as well as the company’s plans for future partnerships.


Since its founding, LG has been committed to making life better for consumers in Asia  with air conditioners that repel mosquitoes, air purifiers that cleanse the air that family members breathe, audio systems developed with Asian ears in mind and gorgeous TVs that the entire family can enjoy together. This formula of discovering and delivering the needs of Asian customers is what made LG Electronics one of the top brands in the region.


“This event presents a great opportunity for LG to highlight its advanced technologies and designs. Personally, I’m excited to finally see the LG SIGNATURE lineup for myself,” SM Appliance Center President Ma. Teresa Tiong Cheng said. “With LG having built its brand on reliability, we hope that we can maintain our win-win partnership with the electronics leader in the years to come.”


Participants in LG InnoFest were also given the opportunity to visit the world-famous Namsan Tower where a massive OLED display made up of 248 individual 55-inch LG OLED TVs allowed the guests to experience the amazing picture quality of LG’s OLED technology firsthand.


“We are committed to developing innovative products and mutually-beneficially marketing activities to strengthen LG’s position as Asia’s most dynamic premium brand in the eyes of both partners and consumers,” said Chris Yi. “Events such as InnoFest allow us to give audiences a close-up view of our newest products, which have to be seen to be truly appreciated.”