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  • Updated
  • 06/08/2010

A new world beyond your imagination is coming. A world where everybody has a borderless mindset, where people are seamlessly linked, and where limitless opportunities lie ahead. In this new world, there are no barriers to the life you have dreamed. It’s as if you have a magic wand and are able to create a whole new way to see the world. This is INFINIA LIVE BORDERLESS™ - a world of freedom, openness and possibility.


In the world of LG’s new INFINIA, viewers are set free by infinite possibilities. Here, with virtually all viewing barriers removed, you can truly LIVE BORDERLESS™.


INFINIA Creates a New World for Home Entertainment through INFINITE POSSIBILITIES

Starting with LG LX9500, INFINIA LIVE BORDERLESS™ represents the next stage on from 2009’s LIVE BORDERLESS™, offering more and better “Reasons to Believe.” In delivering its unique trinity of a Borderless Vision, Seamless Connectivity and Limitless Content, INFINIA boasts LG’s Full LED technology, which combines an incredibly slim depth with peerless picture quality to take INFINIA to the boundaries of home entertainment and beyond.


“With the new LG INFINIA, LG wants to present you with a new world where all the barriers to the home entertainment experience have been removed,” said Cyd Montebon, product marketing head of LG Electronics Philippines. “With its BORDERLESS™ Vision, Seamless Connectivity and Limitless Content, we have designed the INFINIA range to be something that consumers can truly believe in, offering the ultimate in content and picture quality now, with the promise of even more to come in the future.”


The INFINIA viewing experience begins with astonishing picture quality, the result of LG’s signature Full LED technology, which boasts localized spot control on one of the slimmest TV sets on the market. Using more LED chips and a unique backlighting structure, INFINIA offers LG’s brightest, most vivid picture yet, while cutting energy use by up to 70 percent compared with conventional TV models through localized spot control.


INFINIA’s BORDERLESS™ vision of an incredibly slim depth and narrow bezel produces a screen that seems to stretch beyond the frame, and fully immerses you in the ultimate viewing experience. INFINIA TVs also break through viewing borders with their seamless connectivity. Supporting the Digital Living Network Alliance (DLNA), INFINIA TVs can be connected wirelessly to compatible home AV devices, letting you seamlessly share music, movies and pictures among your PCs and home entertainment systems. The benefits continue to unfold with NetCast™, which provides instant streaming of online contents. By letting you conduct video calls, look at photos or stream some of the billions of videos available online – all from the comfort of your own couch – INFINIA truly delivers you to a world of limitless content.


Welcome to the World of LG’s INFINIA LIVE BORDERLESS™


This is just the beginning. With the launch of its INFINIA series, LG has opened up a new world of home entertainment experiences, with the promise of much more to come. Your exciting journey to LIVE BORDERLESS™ with LG has just begun.


“The LG INFINIA – LIVE BORDERLESS™ campaign will inspire people everywhere to experience freedom through infinite possibilities,” said Raymond Hernandez, corporate marketing head of LG Electronics Philippines. “It will begin in the living room with the home entertainment experience, but go beyond that to our community and even our world, removing the actual borders in our lives. Welcome to LG INFINIA. It’s your world now.”


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