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  • Updated
  • 02/05/2012

SEOUL, May 2, 2012 – LG Electronics (LG) is initiating a digital interactive campaign on Facebook called My Eco Home. The application allows Facebook users around the world to create and share their own personalized, virtual dream houses. An industry’s first, LG’s My Eco Home Facebook app reflects the company’s drive to interact with customers in new, creative ways.

The campaign will also introduce Facebook users to LG’s proprietary five Core Technologies – the Linear Compressor, Inverter Direct Drive, KOMPRESSOR™ technology, Lightwave and Plasmaster – and their eco-friendly benefits. Launching in around 30 countries from April 30, My Eco Home is expected to draw considerable attention as a creative method to help demonstrate how LG’s technologies can lead to greener, smarter lifestyles.

“We tried to come up with a fun and interesting yet meaningful way to interact with consumers,” said Moon-bum Shin, Executive Vice President and CEO of LG Electronics Home Appliance Company. “The main purpose of the campaign is to raise awareness of how LG’s Core Technologies can help citizens reduce their impact on the environment. This is the world’s first app that lets participants design a virtual home with such detailed appliance and energy savings information.”

A click on the campaign tab on the LG Electronics Facebook page opens up a microsite for creating Eco Homes. Participants can personalize the interior by choosing from a host of different decorations, appliances, and photos of their friends on Facebook. Interior themes come in three exquisite choices: Antique, Modern or Zen. When an interior is modified, numbers on the Eco Index show how much energy is saved by selecting each item. When choosing LG appliances, the mechanism for each corresponding Core Technology will be clearly displayed to better illustrate how LG’s Core Technologies work to save energy.

Personalization in the My Eco Home app goes beyond simply choosing from a list of items. By accessing the micro-site from the participant’s own Facebook account, the virtual home can be decorated with the participant’s own accessories. The app offers intelligent customization to let home builders add the pictures and names of family members and friends into their dream homes, adding unique, personalized touches to the interior design. When finished, the completed Eco Home is then turned into an interactive movie to be shared and enjoyed with friends and family.

To experience LG’s My Eco Home, visit or LG Electronics’ local language Facebook page.