LG’s NEWEST CHOCOLATE FLAVOR OFFERS LUXURY MOBILITY AT AN ATTRACTIVE PRICE
Manila / March 2010 -- LG Electronics (LG), a global leader and technology innovator in mobile communications, offers its second new Chocolate phone, the New LG Chocolate BL20(LG BL20), featuring a sliding keypad and offering luxury mobility at an attractive price. The newest addition to the LG Chocolate series follows the launch of the stylish New LG Chocolate phone (LG BL40).
Channelling the spirit of the original Chocolate phone, the New LG Chocolate BL20 inherits its predecessor’s easily recognizable sleek and seamless look. With a compact form factor that’s both simple and sophisticated, the phone’s enhanced interactive features makes this phone a very attractive option for customers looking for smart and stylish usability at a lower price point than the flagship new Chocolate.
“Standing proudly alongside the New LG Chocolate phone, the New LG Chocolate BL20 expands the LG Chocolate series with a beautiful but practical slider offering which reflects our design leadership,” said Mr. Raymond Hernandez, corporate marketing head of LG Electronics Philippines. “The New LG Chocolate BL20 offers consumers another way to experience the luxurious style and high performance that is symbolic of the LG Chocolate line but at a more affordable price.”
The evolution of the Chocolate legacy continues with the New LG Chocolate BL20 reinterpreting the original Chocolate phone’s slim, minimalist heritage to make a more modern design statement. Like the New LG Chocolate phone, it shares the characteristic glossy black surface accentuated with luxurious red highlights but the New LG Chocolate BL20 forges its own identity with a sliding keypad for easy mobility.
Another iconic Chocolate touch that the New LG Chocolate BL20 has refined is the captivating red-hued navigation keys that lie hidden beneath the dark exterior only to be revealed when the phone slides open.
The New LG Chocolate BL20’ slender 12.3-milimeter body houses some surprisingly powerful tools, one of them being the impressive 5-megapixel camera with autofocus and flash. With such high-powered features packaged elegantly into this minimal space, the LG BL20 satisfies demanding consumers who refuse to sacrifice style over performance.
To enhance its undisturbed clean lines, the New LG Chocolate BL20’s touch-sensitive side controls are discretely concealed. Users can now instinctively feel their way around functions such as volume control and camera zoom for quick adjustments without disrupting the phone’s minimalist lines.
With just one touch, customers can enjoy easy, direct access to commonly used features or just check out the news and weather with the Widget Hotkey. And the learning curve on this device is minimal thanks to the 42-milimeter keypad which provides a comfortable and familiar interface for communicating via SMS.
The innovative Clear Memo Capture with Text Scan will alter the way users record information. This feature provides the ability to capture text, handwritten notes or even drawings with enhanced visual clarity for storage on the phone for later recall. The New LG Chocolate BL20 can act as a second brain to keep track of information for those times when there simply doesn’t seem to be enough blank scraps of paper.