To properly experience our website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents


  • Updated
  • 25/07/2012

SEOUL, July 25, 2012 – At the prestigious advertising festival Cannes Lions, LG Electronic’s viral video, “Smart Thief Caught on Cam” was again rewarded with several awards. The video, which was distributed exclusively via YouTube, was awarded in Cannes with the Golden Lion for the best advertising and promotional campaign. In addition, LG also won the Silver Cyber Lion.

The Cannes Lions Awards are handed out annually for the most creative advertising campaigns. LG’s Netherlands office worked closely with Y&R Amsterdam to producing the video, which ultimately became the most successful viral campaign ever for LG Electronics with over 7 million views in the first four weeks.

In addition to the Cannes Lions, LG’s “Thief” was also recognized with a Gold at the CLIO Awards, a silver at the New York Festivals and the Merit Award at the ONE Show.