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LG Canada premieres its stylish new take on TVs

  • Updated
  • 2008 05. 07

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<span class="style3">LG’s Scarlet  series of TVs combine innovative technology and design – delivering an  immersive entertainment experience to Canadians</span>

<p align="left" class="style1">Mississauga, May 8, 2007 – For consumers who desire the  best, LG Electronics Canada today unveiled the Scarlet TV LCD series representing  the most sophisticated and technologically advanced televisions LG has ever  delivered to the Canadian market.  </p>

<p align="left" class="style1">“Canadians will be captivated by this series  of TVs. LG offers the perfect harmony of stylish design and smart technology in  products that fit your lifestyle,” said Andrew Barrett, Vice-President, Marketing,  LG Electronics Canada. “Women are becoming as equally involved in the TV  purchase decision in most homes today which is one of the reasons LG is  focusing as much on technological innovation as we are on style and design.  &nbsp;That’s why we’re delivering a never-before-seen design aesthetic to TVs -  the LG60/LGX series represents the utmost in both design and performance making  it the ideal TV viewing experience.” </p>

<p align="left" class="style1">To learn more, LG Electronics Canada together  with Ipsos Reid Canada  conducted a survey* about TVs and the aspects important to consumers. The  survey found that women place as much emphasis on picture quality as men.  However, the survey also found that one in three men feel their TVs are a  direct declaration of “who they are.”   Clearly the purchase of a TV is a personal one, which is why LG offers  Canadians a choice of TVs that blend high quality technologies with  sophisticated design.</p>

<p align="left" class="style1">At an event in Toronto,  LG Electronics Canada today officially revealed the stylish Scarlet or LG60/LGX  series. Natassia Malthe, the actress who portrayed “Scarlet” in the global ad  campaign, lent star power and Hollywood  glamour to the launch. The global ad campaign appeared to be for a new  television series about a mysterious woman named Scarlet. However, at the  supposed launch event for the TV show in Hollywood on April 28th the  show was revealed to be a hoax and actually a campaign for LG’s latest series  of TVs. Natassia, a Canadian actress and a Royal Winnipeg Ballet alum, has  spent this year promoting Scarlet at events such as the Academy Awards, Elle  Style Awards, the BAFTAs, the Brit Awards as well as A-list fashion shows and  film premieres. </p>

<p align="left" class="style1">The new LCD TVs are equipped with advanced  features such as Intelligent Sensor, which uniquely adjusts  the brightness and the colour characteristics of the display based on the content  playing to provide the best viewing experience. This innovative feature  has the added benefit of reducing power consumption by up to 50 per cent.</p>

<p align="left" class="style1">The LG60 will be available in sizes ranging  from 32 to 52 inches. At just 1.8-inches thin, the Ultra Slim LGX model will be  available in 42-inches. All of the new TVs feature versatile design and  technological innovations, including, unique red-colour accents, advanced  TruMotion 120Hz technology eliminating motion blur and an invisible speaker system   tuned by renowned audio expert, Mr. Mark  Levinson. </p>

<p align="left" class="style1">This unique speaker system incorporates sound actuators  around the perimeter of the entire bezel, offering consumers not only a sleek  design, but also a wider “sweet spot” by creating a virtual “wall” of sound.  Also, for greater connectivity, the LG Scarlet TV offers HDMI v1.3 with deep  colour, USB 2.0, component, D-sub and SCART. </p>

<p align="left" class="style1">The LG Scarlet TV series will be  available this summer through leading retailers in Canada. For more information on the LG Scarlet TV LCD series,  please visit <a href="http://www.LG.ca">www.LG.ca</a>     </p>

<p align="left" class="style1">### </p>

<p align="left" class="style1"><strong>About  LG Electronics, Inc.</strong><br />

  The LG brand was established in 1995. The company is  a global force in electronics, information and communications products, with  more than 82,000 employees working in 77 countries around the world, and annual  total revenues of more than US $35-billion (non-consolidated). LG Canada has  offices in Toronto and Vancouver. LG Canada is focused on delivering  award-winning products known for blending style and technology. These  innovative products include cell phones, flat screen TVs, laptop computers and  digital appliances. For more information please visit <a href="http://www.lg.ca">www.lg.ca</a>.</p>

<p align="left" class="style1">*Survey  results are based on the findings of an Ipsos Reid&nbsp;poll conducted on  behalf of LG from May 1, 2008 to May 5, 2008.&nbsp; This online survey  of&nbsp;1033 Canadian adults was conducted via the Ipsos&nbsp;I-Say Online  Panel, Ipsos Reid's national online panel.&nbsp; The results are based on a  sample where quota sampling and weighting&nbsp;are employed to balance  demographics&nbsp;and ensure that the sample's composition reflects that of the  actual Canadian population according to Census data.&nbsp; Quota  samples&nbsp;with weighting&nbsp;from the Ipsos online panel provide results  that are&nbsp;intended&nbsp;to approximate a probability sample.&nbsp; An  unweighted probability sample&nbsp;of this size,&nbsp;with a 100% response rate,&nbsp;would&nbsp;have  an estimated&nbsp;margin of error of +/- 3.1 percentage points, 19 times out of  20.</p>

<p align="left" class="style1">For additional  information for LG, please contact:</p>

<p align="left" class="style1">Riva  Turner&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;                              <br />

  High Road    Communications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;                       <br />

  <a href="mailto:RTurner@highroad.com">RTurner@highroad.com</a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;                     <br />

  416-644-2242&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;                      </p>

<p align="left" class="style1">Samantha Chen<br />

  High Road Communications<br />

  <a href="mailto:SChen@highroad.com">SChen@highroad.com<br />

</a> 416-644-2263</p>