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LG Electronics Canada Achieves $1-Billion in Annual Sales

  • Updated
  • 2008 04. 21

<p align="left"><strong>Company has both fastest growing revenue and  brand awareness among major consumer electronics companies in Canada</strong></p>

<p align="left">Mississauga, April 21, 2008 &ndash; LG  Electronics Canada today announced that the company achieved $1-billion in  annual gross sales in 2007. The accomplishment, a first for LG Canada,  represents growth of over 30% from just over $750 million in 2006. </p>

<p align="left">At  the same time, LG Canada also revealed that its brand awareness has leaped  compared to its competition, nearly doubling in the past year. By the end of  2007, LG Canada&rsquo;s unaided brand awareness among Canadian consumers was at 48%,  up from 27% just 18 months earlier. This data is based on independent research  conducted by Millward Brown, which found that LG Canada had the fastest growing  brand awareness among major consumer electronics companies in Canada. </p>

<p align="left">&ldquo;LG  Canada is a remarkably healthy company that is starting to fulfil its potential.  Reaching $1-billion in sales in 2007 makes me proud of the entire company, but it  is our growing brand awareness that should generate excitement for a healthy future,&rdquo;  said William Cho, President and CEO, LG Electronics Canada. &ldquo;It is my goal to  make LG Canada the number one consumer electronics company in Canada by 2010. And as Canadians continue  to discover that life is good with LG we will continue to deliver products that  find the perfect harmony of innovative technology and stylish design.&rdquo;</p>

<p align="left">In  fact, Canadians are moving to LG products at a record pace. LG Canada grew  market share in all of its product categories, which includes cell phones, TVs,  and appliances, by double digits in 2007. </p>

<p align="left">&ldquo;The  growth we&rsquo;re experiencing at LG Canada is unparalleled to anything I&rsquo;ve seen in  my 20 years of marketing in Canada,&rdquo;  said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. &ldquo;To make  a significant impact we revamped the brand positioning and then made a major investment  to build the brand. In doing this, we have taken risks not typically associated  with our industry that have paid off including the creation of a golf hole last  September in downtown Montreal during the President&rsquo;s Cup tournament and cutting-edge  lingerie fashion shows that attracted 8,000 people at Whistler. At LG, we believe  Life&rsquo;s Good when you think big.&rdquo;</p>

<p align="left">&nbsp;</p>

<p align="left">For  more information on LG Electronics Canada, please visit <a href="http://www.lg.com">www.lg.ca</a>.&nbsp;&nbsp;&nbsp; </p>

<p align="left">&nbsp; </p>

<p align="left">### </p>

<p align="left">&nbsp; </p>

<p align="left"><strong>About LG Electronics, Inc.</strong><br />

  The LG brand was established in 1995.  The company is a global force in electronics, information and communications  products, with more than 82,000 employees working in 77 countries around the  world, and annual total revenues of more than US $35-billion  (non-consolidated). LG Canada has offices in Toronto  and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and digital appliances. For more information  please visit <a href="http://www.lg.ca">www.lg.ca</a>. <br />

  &nbsp;&nbsp; <br />

  For  additional information for LG, please contact: </p>

<p align="left">Katherine  Dyriw&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Meghan Neufield <br />

  High Road    Communications&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;    &nbsp;&nbsp; High Road Communications <br />

  <a href="mailto:kdyriw@highroad.com">kdyriw@highroad.com</a> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="mailto:mneufield@highroad.com">mneufield@highroad.com</a> <br />

  416-644-2288&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  &nbsp;&nbsp;&nbsp;416-644-2278</p>