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LG Electronics Canada Becomes Proud Sponsor of Canadian National Snowboard Team

  • Updated
  • 2008 04. 04



<strong>Sponsorship Kicks Off With Immediate $10,000  in Additional Prize Money for Canadians Competing in this Weekend’s Canadian Snowboard  Nationals</strong>

<p>Vancouver, April 4, 2007 – At an  international press conference at Cypress    Mountain, BC, LG  Electronics Canada today proudly announced that it has become an official  sponsor of the Canadian Snowboard Federation and the Canadian National Snowboard  Team. LG Electronics Canada made the sponsorship announcement in tandem with its  first demonstration of support to the team: a $10,000 prize purse for the top  performing Canadians at this weekend’s Canadian Snowboard Nationals presented  by Telus. </p>

<p>The  sponsorship agreement enables LG Canada to provide support to this national  team of world-class athletes, which has just wrapped up the most successful  season in the history of the Canadian Snowboard Federation. </p>

<p>“The  athletes on the Canadian Snowboard Team have dedicated themselves to achieving  excellence, and we feel that the LG brand truly reflects this quality,” said Steve  Fairbairn, Canadian Snowboard Federation Chair. “We are honoured and thrilled  to welcome LG Canada as a proud sponsor of the Canadian Snowboard Federation.”</p>

<p>The  news of LG Canada’s sponsorship of the Canadian National Snowboard Team coincides  with the announcement from LG Electronics Global Brand Marketing that it has  become the title sponsor of the International Ski Federation’s (FIS) Snowboard  World Cup for the 2008-2009 season. The FIS Snowboard World Cup 2008-2009  competitions will take place across 22 cities in 16 countries between September  2008 and March 2009, and will include two events in Canada,  featuring a competition at Cypress   Mountain, which will test  the mountain exactly one year before the big event in 2010.</p>

<p>“We  warmly welcome LG Electronics onboard as the new title sponsor of the FIS  Snowboard World Cup. As a dynamic, global series, the FIS Snowboard World Cup  is happy to have found a similarly-minded, creative partner in LG Electronics,”  said FIS President Gian Franco Kasper. “We look forward to working with LG  Electronics in its new capacity as title sponsor, and anticipate a successful  partnership thanks to its worldwide reach and brand recognition.”</p>

<p>Attracting  200 competitors over two days in Half Pipe and Snowboardcross, the Canadian  Snowboard Nationals proved to be the perfect setting for the unveiling of both  LG Canada’s sponsorship and the $10,000 prize purse. Members of the Canadian  Snowboard Snowboardcross Team including Maëlle Ricker, Drew Neilson and Dominique  Maltais were on hand for the press conference. </p>

<p>“Canada  has a great tradition of snowboarding excellence, and as an athlete who is passionate  about the sport it is amazing that a well-respected, premier brand like LG has  made this kind of commitment,” said Maëlle Ricker, member of the Canadian  National Snowboard Team that won three Gold medals and three Silver medals at  the recent World Cup Finals, and the 2008 recipient of the Crystal Globe Award.  “And beyond LG attaching its name to the sport, it is appreciated and  recognized by the athletic community that they have made such an immediate  impact to snowboarders by offering up the $10,000 prize at this weekend’s  competition.”</p>

<p>“The  sport of snowboarding showcases two attributes that work in perfect harmony  with LG’s philosophy: high performance and unparalleled style. For us, it was a  perfect fit in terms of a sponsorship, and we are delighted to make this  commitment to the Canadian National Snowboard Team,” said Andrew Barrett, Vice  President, Marketing, LG Electronics Canada. “Snowboarding has a rich history  in Canada,  from winning the first awarded Olympic snowboarding medal to recent successes  at the World Cup Finals. At LG, we are excited to become a part of this legacy,  and anticipate a spectacular event in February 2009, when Canada will welcome the world to Cypress Mountain as host of the World Cup  Competition.”</p>

<p align="center">### </p>

<p><strong>About the Canadian Snowboard Federation</strong><br />

  The  Canadian Snowboard Federation is the national governing body for snowboarding in  Canada.  It is the provider of programs and support services, based on established principles  of long term athlete development, for all levels of snowboarding ability and is  committed to excellence at all levels of competition. For more information,  visit CSF.CA</p>

<p><strong>About LG Electronics, Inc.</strong><br />

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology  innovator in consumer electronics, home appliances and mobile communications,  employing more than 82,000 people working in 114 operations including 82  subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is  comprised of four business units - Mobile Communications, Digital Appliance,  Digital Display and Digital Media. LG is the world’s leading producer of mobile  handsets, flat panel TVs, air conditioners, front-loading washing machines, optical  storage products, DVD players and home theater systems. LG Electronics Canada  has offices in Toronto and Vancouver. LG Electronics Canada is focused  on delivering award-winning products known for blending style and technology.  These innovative products include cell phones, flat screen TVs, laptop  computers and digital appliances. For more information please visit <u><a href="http://www.lg.ca">www.lg.ca</a></u>.</p>

<p>For press  materials go to:</p>

<p><u><a href="https://media.highroad.com">https://media.highroad.com</a></u> <br />

  Username:  media<br />

  Password:  Highroad2007!<br />

See folder: LG CSF Vancouver Press Materials </p>

<p>   <br />

  For  additional information for LG, please contact: </p>

<p>Samantha  Chen                                                    Meghan  Neufeld <br />

  High Road    Communications                                      High Road Communications <br />

  <a href="mailto:schen@highroad.com">schen@highroad.com</a>                                             <a href="mailto:mneufield@highroad.com">mneufield@highroad.com</a> <br />

  416-644-2263                                                     416-644-2278</p>

<p>For  additional information for the CSF, please contact:</p>

<p>Peter  Cosentino<br />

  Director,  Business Development<br />

  <a href="mailto:peter@decsports.com">peter@decsports.com</a><br />