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LG Electronics Canada Scores a One-Year Sponsorship with the Ottawa Senators

  • Updated
  • 2008 10. 10

<p align="left"><em>Becomes team&rsquo;s official electronics  manufacturer of televisions and appliances</em></p>

<p align="left"><strong>Mississauga</strong><strong>, Ontario</strong><strong>, October 10, 2008</strong> &ndash; LG Electronics Canada  and the Ottawa Senators announced today that LG Canada has become the newest  sponsor of the National Hockey League (NHL) club. The one-year agreement will  see LG-branded rinkboards at Scotiabank    Place, plus additional branding opportunities  inside and outside the arena.&nbsp; </p>

<p align="left">The sponsorship provides LG Canada with a unique opportunity to  reach the National Capital area and eastern Canadian market by aligning with  the dedicated fan base that&rsquo;s among the league&rsquo;s most loyal &ndash; the Senators set  franchise records for sell-outs (38), total attendance (812,665) and average  attendance (19,821) during the 2007-08 season. Scotiabank Place is also situated next to  one of Ottawa&rsquo;s  busiest highways, and its branded marquee is seen by an estimated 58,000  commuters each day.</p>

<p align="left">&ldquo;Like many Canadians LG Canada is passionate about hockey, and I&rsquo;m  thrilled that we can sponsor one of Canada&rsquo;s most exciting NHL teams,&rdquo;  said Andrew Barrett, Vice-President of Marketing, LG   Electronics Canada. &ldquo;The Senators have an enthusiastic fan  base that extends into Ontario,   Quebec and the Maritimes, and we  look forward to being a part of this community.&rdquo;</p>

<p align="left">&ldquo;LG represents the addition of an important brand category for the  hockey club, and we&rsquo;re pleased to welcome them as an official sponsor of the  Senators,&rdquo; said Roy Mlakar, Senators&rsquo; president and CEO. &ldquo;We&rsquo;re proud to  announce our partnership with LG, who has risen to the top of their industry,&nbsp; for the 2008-09 hockey season.&rdquo;</p>

<p align="left">LG Canada has been actively supporting other Canadian sporting  events and athletes in recent months. In May it announced its sponsorship of  the RBC Canadian Open and a relationship with Stephen Ames, only a month after  it became an official sponsor of the FIS World Cup Snowboard Tour and the  Canadian National Snowboard Team.</p>

<p align="left">For more information on LG Electronics   Canada, please visit <a href="http://www.lg.ca/">www.lg.ca</a></p>

<p align="left">#</p>

<div align="left"><strong>About LG Electronics,  Inc.</strong><br />

  The LG brand was established in 1995. The company is a global force in  electronics, information and communications products, with more than 82,000  employees working in 77 countries around the world, and annual total revenues  of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and digital appliances. For more information  please visit <a href="http://www.lg.ca">www.lg.ca</a> </div>