SELF-LIT PiXELS
make cinema more expressive

*Netflix streaming service membership required.

01

SELF-LIT PiXELS
make every scene feel real

Backlight bleed on LED TVs can cause you to miss hidden details within a scene.
Whereas LG OLED TVs have individual self-lit pixels that create infinite contrast and Perfect Black.
This lets you see every color, detail, and texture, even in dark battle scenes.

Slider comparison of LCD/LED and LG OLED about a color reproducibility via an image of a man wearing armor in the winter wood

SELF-LIT LG OLED

BACKLIT LCD/LED

*Screen images simulated.

Hollywood has much to say

Rob Legato & Tim Miller Hollywood filmmakers

"The infinite contrast,
it just pops off the frame.
It's perfect."

02

SELF-LIT PiXELS
take 8K to new levels

REAL 8K adds such believable texture to every scene that it feels like the actors are
performing right in front of you. This is achieved by more than 100 million self-lit subpixels*
that bring every single detail to life on a huge 88-inch screen — even at wide angles.

An LG OLED 8K TV, showing 8K realism via an image of a woman in a red trench coat running in a green rice field

*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.

  1. The mark of Real 8K ZX 88,77 inch
  2. The mark of of 8K ULTRA HD ZX 88,77 inch
  3. The mark of Intertek ZX 88 inch
  4. The mark of TÜV Rheinland ZX 77 inch
03

SELF-LIT PiXELS
empower studio quality

The infinite contrast of self-lit pixels is the perfect match with the most
advanced HDR solution, Dolby Vision IQ, the latest upgrade from Dolby Vision.
LG OLED TVs — together with the intelligent Dolby Vision IQ — deliver uniform
brightness and sharpness, regardless of the ambient environment or content genre. This is combined with Dolby Atmos, the object-based surround sound system
that transforms your space and redefines your audio experience.

Father and son watching a dinosaur documentary on a large screen TV

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Content as the director intended

LG OLED TVs now feature the all-new FILMMAKER MODE™.
This disables effects like motion smoothing and image sharpening, and preserves
original aspect ratios, colors, and frame rates to more closely match the vision of the director.
It's easily activated through the TV menu, or by simple voice command using the magic remote.

*FILMMAKER MODE™ logo is a trademark of UHD Aliance, Inc.

04

Every genre is at its best

Our most advanced α9 Gen3 AI Processor ensures that self-lit pixels
display the most original, awe-inspiring picture quality for every genre. The α9 Gen3 AI Processor analyzes millions of data sets based on
deep-learning algorithms to detect genre and enhance picture quality.
It also optimizes audio by genre, voice, effect, and frequency.

Alpha 9 Gen3 AI Processor chip shining with blue graphics on black background
  • Girl is watching Disney animation at its best quality on TV with her arm leaning on the living room table (move the slide)
  • Couple sitting on a couch watching movie at its best quality  on TV (move the slide)
  • A woman watching the news at its best quality on TV standing up and another sitting in front of her laptop (move the slide)

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05

Your favorites
are in one place

Enjoy all your favorite content from Netflix, the Apple TV app, and LG Channels.
The latest movies, TV shows, documentaries, live sports and more are now
accessible through voice commands without needing to use the remote.

  1. Apple TV logo
    four vertical title cards for Servant, Mythic Quest, Little America and The Morning Show

    *Watch Apple TV+ with a subscription.

  2. NETFLIX logo
    vertical title cards for Stanger Things, 6 Underground, The Crown, You and La Casa De Papel

    *Netflix streaming service membership required.

*Supported content(Apple TV+, Netflix) and services may vary depending on the country.
*Voice Command/Hands-free control function availability may vary across products and platforms.

06

The ideal cinema
is at your command

A simple request to LG OLED TVs can change the mood of a room into your perfect home cinema.
In addition to general voice commands, you can create customized commands like, "Movie night".
Once set up, you can easily access connected devices and control home appliances through
the intuitive Home Dashboard and built-in intelligence — LG ThinQ.

“Hi, LG. Movie night.”

A man is setting an optimized set for cinema via Home Dashboard on TV in the living room with an ocean-front terrace

*Available functions may vary depending on the country and products. *Voice Command availability may vary by products and countries. *Hands-free control is supported on LG OLED RX, ZX, WX, GX models.

07

SELF-LIT PiXELS
let you watch in comfort

LG OLED TVs surpass industry standards for blue light, flicker, and high-quality imaging.
So now you can watch your favorite content with less blue light and easy viewing.

  1. Eye Comfort Display (OLED)
    www.tuv.com
    ID : 0235004971
  2. Low Blue Light Display (OLED)
    50% Below Exempt
    Blue Light Risk Group Limit
Boy lying on his stomach on the rug watching animation on a Blue Light-less TV

*UL Verified Mark is certified for LG OLED 65RX, 77ZX, 65WX, 77/65/55 GX, 77/65/55 CX, 77/65/55 BX.
*LG OLED 65RX, 77ZX, 65WX, 77/65/55 GX, 77/65/55 CX, 77/65/55 BX received an Eye Comfort Display certification from TUV Rheinland.

08

Real surround sound
for a big theater mood

Bluetooth Surround Ready fully immerses you in a three-dimensional cinematic experience.
All you have to do is simply connect two identical Bluetooth speakers to your LG OLED TV.
Position them as rear speakers and they work together with the TV audio to
deliver a transformative big theater atmosphere.

A group of friends watching a war movie on TV in the living room with 2 same Bluetooth speakers at rear speaker position

*Connection Available : LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5

SELF-LIT PiXELS
make cinema more expressive

All the essentials for [ cinema ]

ZX
A model chart of the ZX TVs
GX
A model chart of the GX TVs
CX
A model chart of the CX TVs
Display SELF-LIT OLED SELF-LIT OLED SELF-LIT OLED
Resolution 8K (7680x4320pixels) 4K (3840x2160pixels) 4K (3840x2160pixels)
Inches 88 / 77 77 / 65 / 55 77 / 65 / 55 / 48
Sound 4.2ch / 80W(88”) / 60W(77”) 4.2ch / 60W 2.2ch / 40W
AI Processor α9 Gen3 AI Processor 8K α9 Gen3 AI Processor 4K α9 Gen3 AI Processor 4K
Hands free
voice control
O O -