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Press Release
Corporate
20/12/2017
SEOUL, December 20, 2017 — LG Electronics is announcing the creation of the ThinQ brand to identify all of its 2018 home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services will all have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ.
LG first laid the foundation for its AI efforts at CES 2017 when it announced DeepThinQ followed by the initiative to include Wi-Fi in all of its premium appliances launched this year. In June, LG opened the Artificial Intelligence Lab in Seoul under company’s CTO to tie together all its diverse AI research in technologies that recognize, deduce and learn from voice, video and sensors. LG’s AI Lab has contributed to the development of the world’s first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.
“The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better,” said Han Chang-hee, head of LG’s Global Marketing Center. “AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating.”
The ThinQ Zone in LG’s booth at CES from Jan. 9-12 will showcase the wide array of AI products from LG for 2018.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 75,000 people working in 118 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solution, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, visit www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.