Press Release

Corporate

LG WASHTOWER SETS NEW EXPECTATION FOR PERFORMANCE AND CONVENIENCE

25/08/2020

LG WASHTOWER SETS NEW EXPECTATION FOR
PERFORMANCE AND CONVENIENCE
 
By Combining Washing Machine, Dryer and Cutting-edge
Technologies, LG’s Latest Innovation Delivers Real Results
 
SEOUL, Aug. 25, 2020 — LG Electronics (LG) is introducing its newest laundry solution “virtually” at IFA 2020 to an audience that is eager for a higher level of convenience when it comes to housework. A washing machine and dryer combined in a single unit with LG’s latest technologies and smart features, LG WashTowerTM offers total clothing care and ultimate user convenience. This innovative new home appliance will be available worldwide this year, with availability starting next month in North America.

 
Unlike competing stacked washers and dryers, LG’s WashTower is designed from the ground up as a “one body” solution. At the beginning of the wash cycle, the integrated unit indicates how long it will take to complete both washing and drying. The washer also shares information with the dryer, which automatically sets the optimal course and preheats the drum, contributing to better results and shorter overall laundry times.1



For the unique design of WashTower, LG designers went to great lengths to ensure maximum ease-of-use. Unlike a stackable washer and dryer where each appliance has its own control panel, the WashTower boasts the convenience of a single, intuitive interface. Located between the washer and dryer for easy access, the all-in-one Center Control makes it simple to manage every aspect of LG’s complete laundry solution.



With the height of LG WashTower approximately 87 millimeters lower than the average combined height of stackable units, loading and unloading the top-mounted dryer is measurably easier. And WashTower doesn’t scrimp on capacity, with a maximum load of 17 kilograms for the washer and 16 kilograms for the dryer.
 
Incorporating LG’s most-advanced laundry and smart technologies, LG WashTower provides customers with both outstanding performance and ease-of-use. Thanks to TurboWash™ 360° and Artificial Intelligence Direct Drive™ (AI DD™), the washer feature guarantees fast, gentle and cleaner clothes, detecting the weight and softness of clothing to calculate the best setting for every load. Its advanced AI reduces cycle times and energy usage without sacrificing effectiveness while the dryer utilizes LG’s steam technology to deliver maximum hygiene, eliminating 99.99 percent of common bacteria.2



“Through groundbreaking products like TWINWash, and now the WashTower, LG continues to demonstrate its commitment to enhancing user convenience and space efficiency in the home,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “This complete solution is the result of our continuous efforts to streamline household chores to give consumers more freedom for a better life.”
 
At this year’s IFA, LG will present a virtual exhibition throughout the month of September featuring all its latest innovations, such as LG WashTower in the Clothing Care Zone. An augmented reality option will help visitors envision LG products in their own homes. www.lg.com/global/exhibition/appliances
 
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1  Certified by Intertek for ability to wash and dry a light load of laundry in one hour or single shirt in only 35 minutes.
2  Certified by Korea Apparel Testing Research Institute (KATRI) for ability to remove 99.99 percent of Staphylococcus aureus, Pseudomonas aeruginosa, and Klebsiella pneumoniae in Steam Sanitary cycle.
 
About LG Electronics Inc.
LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.

About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, go to www.LGnewsroom.com.

About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit lg.com/sg.
 
Media Contacts:
 
Valerie Ong
LG Electronics Singapore
 
Pearlene Wong
Asia PR Werkz
Tel: +65 9271 7890
 
Nicole Tan
Asia PR Werkz
Tel: +65 9731 6161