Experience Game-Changing Resolution at LG's Ultra HD Event
- 03, 26 2013
Singapore, 26 March 2013 – The advent of Ultra High Definition Televisions (Ultra HD TVs) has brought an enhanced home viewing experience with greater clarity and detail.
This was showcased at the Ultra HD event which was held today at the LG Live Store at Marina Bay Sands, The Shoppes. LG Ultra HD TV presents a whole new level of picture quality, breaking new ground in the entertainment arena. Through the Cinema 3D Ultra HD Engine in LG 84LM9600, the artistry and cinematic brilliance of game contents are expressed in ultra detail and clarity on the gigantic 84-inch screen, paving the way for a new standard in the gaming industry.
LG Ultra HD TV – Setting A New Definition of Gaming Experience
The LG Ultra HD event was held in collaboration with Blizzard Entertainment, Inc., a premier developer and publisher of some of the world’s most popular games, including World of Warcraft®, Diablo® III, and StarCraft® II: Heart of the Swarm™.
Tammy Tang (aka “furryfish*”), the current leader and founder of Team Asterisk*, presented attendees with a live demo of Blizzard Entertainment’s latest game, StarCraft II: Heart of the Swarm. As Tammy played through Heart of the Swarm’s brand-new single-player campaign, she provided attendees with a glimpse of the game’s thrilling real-time strategy gameplay. The crisp and visibly rich graphics displayed by LG World’s first 84-inch Ultra HD TV contributed to a thoroughly immersive gaming experience.
With its 2D to 3D conversion feature, LG Ultra HD TV made the game graphics pop from the screen and when used with 3D Depth Control, Tammy was able to customise the depth of 3D to her liking. Adapted with a Super Resolution algorithm to prevent blurred images from its up-scaling process and detect high frequency data from the original Full HD image, the Cinema 3D Ultra HD Engine in LG 84LM9600 TV allows viewers to enjoy smoother, clearer vibrant images.
The gaming rig powering the 84-inch giant was customised by Boutique PC maker, Beyond Geek, which included ZOTAC’s latest Graphics Card GeForce GTX Titan with the new GPU Boost 2.0 technology to dynamically boost performance with higher average clocks than previously available for that extra performance push in the demanding 84-inch Ultra HD gaming setup.
A More Defined Future with LG Ultra HD TV
With 8.3 Megapixels packed into this 84-inch television screen, you can be guaranteed that the only resolution you will be receiving will come with ultra clarity, which has FOUR times the resolution of Full HD TVs with a 8.3 million (3840 x 2160) pixel resolution.
An easy-to-use ‘Magic Remote’ – based on the point and click motion technology – connects you with on-screen content, information and social networking with the simplest gestures, a quick click and an effortless scroll of the navigation wheel. Surfing the Internet, listening to online radio and playing games become a breeze with ‘Magic Remote’. Its easy to use ‘Point and Click’ is simple and intuitive, even for a child, complementing the use of the television set.
Just like its grand size and stunning picture detail, the LG 84-inch Ultra HD TV also delivers some of the richest, fullest sound ever to come from a TV. You can experience the brilliant opus of 2.2 Sound System with two 10W speakers and two 15W woofers. In addition, the 3D Sound Zooming feature, which analyses the on-screen objects to generate sound according to their location and movement, complements the extraordinary visuals on the massive screen. Talk about the booming exhilaration of watching movies or playing games from the comfort of your own home.
To add a kick to your favourite TV shows, our flicker-free 3D glasses are just like the ones you get at the movie theater, so there are no batteries required and they do not require recharging. Because LG Cinema 3D glasses are so inexpensive, you can outfit your family and friends for a fraction of the cost of other 3D technologies. You can even use other compatible 3D glasses. 4 3D glasses and 2 Dual Play glasses come included with LG 84LM9600.
“With the availability of 4K resolution computer games, consumers are eager to witness what the next-generation resolution capability holds in comparison to the Full HD experience that they are familiar with,” said Mr. Scott Jung, Managing Director of LG Electronics Singapore. “The introduction of LG 84LM9600 allows enthusiasts to enjoy 4K gaming content in its fullest resolution potential, providing unsurpassed entertainment through the ultra clarity and stunning details of game that LG Ultra HD TV presents.”
The LG Ultra HD TV (84LM9600) retails at S$24,999.
For more information about LG’s Ultra HD TV, please visit www.lg.com/sg.
For more information about Blizzard Entertainment, Inc. and StarCraft II: Heart of the Swarm, please visit http://sea.blizzard.com/.
For more information about Beyond Geek and/or ZOTAC, please visit www.beyondgeek.net.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature- rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com) a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.