LG Brand Jumps to 25 th Position in 2018 Harris Poll
- 03, 29 2018
This year, LG is proud to announce that the company is ranked 25th position in ‘The 2018 Harris Poll Reputation Quotient® Rankings,’ outperforming Google, Apple, and Samsung in the annual consumer survey of 100 most visible companies in corporate value and brand awareness. Taking the lead amongst these global giants firmly cements LG’s position as one of the world’s most well-reputed companies for its commitment to integrity and innovation. LG has also stood out this year as the 4th position in the products and services category under the ‘Top Companies by Corporate Reputation Dimension’ banner. With a sophisticated product portfolio and strong connection with consumers worldwide, this comes as a strong testament to LG’s innovative technologies as a market leader.
Committed to the brand vision of serving consumers who want the very best out of life, LG Electronics constantly challenges boundaries with state-of-the-art technologies that often takes the lead across product categories. As the world’s best-selling OLED brand since 2013, the latest LG SIGNATURE OLED TV W completely redefines television format for its sleek design and exceptional display quality. LG Electronics is also the Global No.1 Selling 21:9 Monitor Brand for 12 straight quarters from 2013 to 2015. For home appliances, LG dominates as the market leader ranked Global Number 1 Selling Home Appliances Brand (Excluding China) for washing machines.
The company also prides itself in inventing groundbreaking technologies and solutions that have transformed the way people live at home. LG Electronics created the world’s first TWINWash system that enables two separate loads to be washed simultaneously. This spirit of innovation is further embodied in LG SIGNATURE, the ultra-premium brand that combines LG’s most forward-thinking innovations to deliver unparalleled performance, ergonomic design, intuitive usability and high-quality products.
LG’s premier positioning in the market is also affirmed in LG’s 2017 financial results. Sustaining the highest annual sales ever, full-year revenues for 2017 were USD 55.4 billion, an increase of 10.9 percent from the previous year, the highest in the company’s history. LG’s core mission of enriching lives of consumers all over the world is the backbone of LG’s success, securing its reputation as a brand that truly touches hearts with its diverse and sophisticated portfolio of innovative technologies.
1Based on IHS Markit, Technology Group, TV Sets Market Tracker, Q4 2017.
2Source: IDC Worldwide Quarterly PC Monitor Tracker, 4Q15
3Euromonitor International Limited, “washing machines” per Home Laundry Appliances category definition, retail sales by volume 2016
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.