LG BRINGS GOOGLE CONVENIENCE TO POPULAR WEARABLE WIRELESS AUDIO PRODUCT TONE SERIES
- 08, 21 2018
SEOUL, Aug. 21, 2018 — The latest and most advanced wearable wireless audio products from LG Electronics (LG) will be unveiled at IFA 2018, highlighted by LG TONE Platinum SE (model HBS-1120) with a dedicated Google Assistant button and LG TONE Ultra SE (model HBS-835S) featuring an external speaker.
The LG TONE Platinum SE is the first TONE model to offer Google Assistant and real time translation at the press of a button with Google Translate. Users can activate Google Assistant without having to first say “OK Google” for access to faster, more responsive AI. This benefit become apparent when using services such as Google Translate. Without the need to always invoke a trigger phrase, communicating in another language is faster and more natural.
LG audio engineers developed a hybrid unit consisting of a balanced armature and a dynamic driver, a combination usually found in-ear units used by professional musicians. The balanced armature unit generates clear high-frequency sound while the dynamic drivers deliver robust bass. LG’s newest earphones are available in black, blue and gold.
Another new device, LG TONE Ultra SE, features an external mono speaker in addition to earbuds. With the external speaker, users can make calls and listen to music without blocking out ambient sounds, ideal when one needs to be aware of the surroundings. Both the LG TONE Platinum SE and LG TONE Ultra SE feature dual MEMS microphone for superb call clarity and support for the Tone & Talk smartphone app.
“LG brought a new paradigm to wearable audio products with smart features of our successful TONE series and we continue to innovate with our latest models,” said Kim Tae-gyun, head of LG’s Companion Device Business Division. “We are committed to delivering more great wearable audio products to consumers worldwide.”
Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from August 31 to September 5 will have a chance to experience the TONE series of earphones up close. Additional details including price and purchase locations will be announced locally at the time of availability.
About LG Electronics, Inc.
LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies — Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business — and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is an innovator in the mobile industry with a strong focus on four core technologies – audio, battery, camera and display. Unique smartphones with artificial intelligence and the category-leading TONE series of wearable audio devices continue to make LG mobile devices stand out from the crowd. With thoughtful features and unique color options, LG smartphones fit the lifestyles of a wide range of consumers world over.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.