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  • Updated
  • 08, 26 2016

SINGAPORE, August 26, 2016 — LG Electronics (LG) is proud to announce that the highly anticipated and award-winning LG gram will be hitting Singapore’s shelves on August 26, 2016 major retail outlets. Its lightweight body, powerful performance with seven hours of battery life is a boon for working professionals as well as students who are always on the go.


In conjunction with the launch, LG has also organized a contest with exciting prizes up for grabs:


LG “SPOT THE gram” Contest

Stand a chance to win one of five LG 25” Ultrawide IPS Monitors (25UM58) worth S$279 each! Simply follow these steps below to participate:

  1. Take a photo of the gram when spotted at selected Best Denki, Challenger and Newstead outlets.
  2. ‘Like’ LG Singapore Facebook page (
  3. Form a creative caption, indicate its store location and upload it as a comment under the official contest post (Example: <creative caption>, <Retailer Name, Location of Mall/Store>
  4. Share the official contest post on your personal Facebook page as a public post.

The contest will run from August 27 to September 6, 2016.


The LG gram weighs a mere 980g thanks to technologies such as the optimum PCB design and high-density batteries. It also boasts the advanced sixth-generation Intel Core i5 or i7 and the screen supports a Full HD resolution (1920 x 1080) IPS display. With advanced Reader Mode software, it allows customized optimal screen conditions for reading (Reader Mode) or watching movies (Movie Mode). The Hi-Fi Audio system minimizes sound loss when using headphones for a comfortable audio experience, and with the instant booting feature, starting up is as simple as just opening the laptop.


LG gram also connects with a variety of other devices through multiple ports including the new USB-C port. The multifunctional USB-C port facilitates the transfer of content to external displays so users can quickly charge their laptops or mobile phones. Other design considerations include minimizing the bezel size and the use of magnesium alloys, achieving its slim and sleek body. The keyboard’s ergonomically curved letter and number keys also ensures user comfort when typing.


Recognised for its stunning design and capabilities, the LG gram has won several awards including the 2016 CES Innovation Award in January 2016 and other prestigious design awards like the iF Gold Award and the Reddot Award.


“We are proud that we were able to make the LG gram so lightweight without compromising its performance,” said Brian Yi, Product Director at LG’s Home Entertainment Department. “The LG gram is a highly productive laptop that incorporates both our innovative technology and our drive to improve, and we will continue to innovate to make even greater products to meet the needs of our consumers.”


For more information:



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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit