LG MARKS 50 YEARS OF TV MAGIC AND EVOLUTION
- 08, 31 2016
SINGAPORE, August. 31, 2016 — This August, LG Electronics (LG) Singapore will celebrate 50 years of TV evolution. Its journey dates back to 1966 when the company was the first Korean manufacturer to launch a domestically produced television in the Korean market. Today, LG has become a leading global TV manufacturer, running 13 plants in 11 countries. The company is also an active player in the TV markets across 120 countries, selling 500 million TV units as of end 2015.
Impelled by the philosophy “Innovation for a Better Life”, LG has over the years sought to break new grounds and launch TV solutions that heighten the viewing experience. In 2014, LG unveiled what is widely considered to be “the Holy Grail” of televisions: the world’s first high dynamic range (HDR) enabled 4K OLED TV. Eliminating the need for a backlight panel, each OLED pixel can self-illuminate and render vibrant colors. As a result, OLED panels offer enhanced picture quality with lifelike colors and enhanced contrast. OLED is also free of the light-bleeding and image distortion that plague LCD TVs, and can offer even wider viewing angles than competing formats. Following the 4K OLED TV was the 2016 launch of the LG SIGNATURE OLED TV, which again won critics’ plaudits.
The Korea’s First TV from LG
LG’s 50-year-long journey began when it introduced in August 1966 the VD-191, Korea’s very first domestically produced TV. The model was a simple 19-inch black and white display. Over the next few decades, LG produced the nation’s first digital TV, LCD TV and OLED TV and continued to bring Korean craftsmanship to the world.
The Moxie to Launch Innovative Industry Firsts
LG’s World’s First 55-inch FHD LCD TV LG’s World’s First 71-inch FHD PDP TV
Cementing its status as a leader in the TV market, LG has constantly pushed cutting-edge solutions to the mass market. From giving the world the industry’s first large-sized TVs to incorporating the smartest TV interface, broadcast compatibility and best picture quality, LG’s history is studded with many milestones.
In 2004, LG set the standard for large high-resolution TVs, introducing consumers around the globe to the world’s first 55-inch full HD (FHD) LCD TV (55LP10D). The launch broke the size barrier for displays wider than 50-inch, and at the time featured the largest TV screen ever. LG followed that up the same year by being the first to launch a 71-inch FHD plasma display panel TV, pushing the limits of flat TV technology.
LG has not rested on its laurels in the current decade. It exhibited the world’s first 84-inch ultra HD (UHD or 4K) TV at Consumer Electronics Show (CES) in 2011. In 2016, the company showcased its 98-inch 8K TV (98UH98), which delivers superior, crisp HDR picture quality.
Designing the Smart Lifestyle
LG’s TVs are proof that LG’s innovations indeed make for a better life. In 2005, the company launched the 50PY2DR TV equipped with a hard disc, and also introduced the DA70 which integrated PC functionality with a digital TV in 2007. These features transformed the TV’s role from a mere display medium into a nifty interactive device that offers consumers more viewing options.
In its efforts to create a smarter TV, LG acquired webOS in 2014. From the genesis of Palm’s mobile handheld platform to HP, webOS was crafted to be light, flexible and user friendly. It is the perfect smart TV platform with applications and the ability to communicate seamlessly with mobile devices. webOS is paving the way for continued innovation on LG’s roadmap of solutions for many years to come.
Forays into Digital TV and Broadcasting
LG has expanded the boundaries of its TV business by engaging in research to develop advanced broadcasting technologies. The company acquired US-based Zenith in 1995 to gain source technologies for digital TV manufacturing, and succeeded in developing the first TV chipset capable of receiving transmitted digital broadcasting signals in 1997. LG has solidified its leadership role in the global digital TV market by launching the first digital TV in China in 2008. LG’s advanced digital TV technology also was selected as the standard for North American mobile TV broadcasting in 2009.
LG is also leading the next generation of broadcasting technology, with its source technologies being used to develop the Vestigial Side Band broadcasting standard in North America and Korea. In 2016, the company developed the world’s first chipset which receives the Advanced Television System Committee (ATSC) 3.0 signal. Adopted by American and Korea broadcasting authorities for UHD content, ATSC 3.0 provides a higher compression rate for both video and audio content, and increases the managerial efficiency for frequency transmission.
LG has showcased the impressive HDR capabilities of its TVs, with HDR HLG (Hybrid Log Gamma) content being more realistic and delivering greater depth and the deepest possible blacks.
LG Leads the Global Premium TV Market
LG SIGNATURE OLED TV (model OLEDG6)
Ever since the rollout of Korea’s first television, LG has propelled the Korean electronics industry forward by leaps and bounds. With the revolutionary OLED TVs, LG has secured its place as the industry leader. The company’s OLED digital signage received p-raises from industry experts and media reporters at this year’s international display Tech exhibitions including Integrated Systems Europe 2016 (ISE 2016), Digital Signage Expo 2016 (DSE 2016) and InfoComm 2016. LG’s new OLED signage has accelerated shif-ting trends in the global commercial display market. In 2015, LG installed the world’s largest OLED display at Korea’s Incheon Airport. Designed to resemble the sloped roofs of traditional Korean buildings, the massive display showed the versatility and installation flexibility of OLED. As it continues to delve deeper into research and developments, LG’s forecast for the next 50 years looks even brighter.
For more information about LG OLED TVs, please visit http://www.lg.com/sg/oled-tvs
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com
About LG Electronics Home Entertainment Company
LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, commercial displays and security systems. The company opened a new era of innovation in the TV market, creating pioneering technologies like 4K OLED TV, implementing breakthrough HDR technologies in its flagship TV line-up and offering consumers intuitive smart TV technology easy to use. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning, LG SIGNATURE OLED TVs and SUPER UHD TVs. For more information, please visit www.LG.com
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.