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LG PARTNERS WITH MICROSOFT TO ACCELERATE AUTOMOTIVE REVOLUTION

  • Updated
  • 01, 08 2019

LAS VEGAS, Jan. 8, 2019 — LG Electronics (LG) and Microsoft entered into a memorandum of understanding to enhance and further grow LG’s autonomous vehicle and infotainment system business. Under the terms of the partnership, LG will accelerate the transformation of its existing digital platform for the vehicle industry, seen as key growth engines for the company, by leveraging Microsoft’s Azure cloud and artificial intelligence technologies along with LG’s future self-driving software.

 

LG will apply Microsoft’s AI knowhow to its Advanced Driver Assistance Systems (ADAS), Driver-Status Monitoring Camera (DSM) and Multi-Purpose Front Camera products and incorporate Microsoft’s Virtual Assistant Solution Accelerator in LG’s infotainment systems. And with Azure Data Box service, data captured on the road can be uploaded automatically to create a library that helps the self-driving software grow even smarter.

 

In addition, LG plans to build innovative digital development and testing grounds employing state-of-the-art technology. High performance computing (HPC) and graphics processing unit (GPU) supported by Microsoft Azure will drastically reduce the time required for LG AI self-driving software to learn and evolve. Road and traffic patterns in cities that would normally require more than a full day for self-driving systems to comprehend would take only minutes with Azure.

 

And Azure can help AI self-driving software learn diverse patterns displayed by drivers as well as recognize and distinguish between pedestrians and other objects. By embedding AI self-driving software enhanced by Azure within the ADAS, performance of the DSM and Multi-Purpose Front Camera can be dramatically improved.

 

In addition to its ability to train AI self-driving software, Azure also has a voice-enabled Virtual Assistant Solution Accelerator with its AI services. With help from Azure, LG’s vehicle infotainment system will allow drivers to easily and quickly check traffic conditions on the road, search for nearby restaurants, call up favorite songs and more.

 

“Our expectation is that the combination of Microsoft’s advanced cloud infrastructure with LG’s fast-growing automotive components business will accelerate the self-driving auto industry as a whole,” said Kim Jin-yong, president of LG’s Vehicle Component Solutions Company. “We’re confident that the combination of Microsoft and LG technologies will create a new benchmark in autonomous auto AI.”

 

“Together LG and Microsoft can help shape the future of transportation,” said Sanjay Ravi, general manager, automotive industry at Microsoft. “Working together, we can empower automakers to deliver differentiated mobility experiences, create new services and revenue opportunities, and to build safer, more intelligent and more sustainable vehicles.”

 

About LG Electronics Vehicle Component Solutions Company

LG Electronics Vehicle Component Solutions Company focuses on commercializing autonomous and environmentally responsible automotive components and core solutions based on LG’s proprietary technologies. Its Smart Solutions business includes a diverse lineup of offerings such as infotainment systems (audio video, audio video navigation, etc.), advanced driver assistant system, connectivity and other intelligent products. Green Solutions focuses on electronic powertrains (motor/drive unit/inverter/converter), battery packs, vehicle thermal systems and lighting solutions (head/rear/interior lamp). For more on LG’s Vehicle Component Solutions, visit www.LGnewsroom.com.

 

About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies — Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business — and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence.

 

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.