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  • Updated
  • 08, 26 2016

SINGAPORE, August 26, 2016 Taking content presentation and customer engagement to the next level, LG Electronics (LG) provides their LG Transparent Cooler as a nifty signage solution which is a see-through, transparent display that will replace a conventional glass door. The signage has the capability to screen visually pleasing animations in full motion. From coolers in supermarkets to vending machines at malls, the highly versatile Transparent Cooler will capture attention whenever it is deployed.

Stylish and Revolutionary Glass Display for Content Presentation

The glass display comes with a 9.5% transmittance of LG M+ Technology for enhanced transparency. The content can be played and seen on the door display; the products behind the screen can still be seen thanks to a separate light source. With 1920 x 1080 resolution, full-motion content is displayed in high-picture quality, and with seamless interaction for the added visual impact.


The Transparent Cooler will achieve the surprise and wow factor that engages customer. This in turn maximizes advertising effectiveness and drives sales. Furthering the value-added aspect of the Transparent Cooler, LG is committed to offering an all-in-one package, from cooler to door display, and from software integration to maintenance. This turnkey service ensures a hassle-free buying experience for brands.


The Transparent Cooler owes its unsurpassed performance in style and quality to the following features:




A Superior Viewing Experience with Advanced IPS Technology

Its advanced In-plane Switching (IPS) technology displays each pixel’s color closest to the original image for the highest accuracy, reproducing natural color without distortion. Not only that, it allows a wide viewing angle as the super IPS technology has better control of the liquid crystal. Customers can view the screen at virtually any angle.


This technology also ensures no blackening defect even under direct sunlight exposure, making it apt for outdoor usage without compromising the display’s superior quality. And due to its liquid crystal information, the IPS panel is resistant to image distortion even upon external pressure.


An Immersive Feel with the Innovative M+ Panel

The M+ Panel enhances transparency at 9.5% transmittance, as compared with its conventional counterparts that have a 6.4% transmittance. As such, the Transparent Cooler can display more vivid and richer content; and still allow customers to see through the glass door and peruse the selection of products on display.


Reactive Hybrid Display for Maximum Content Visibility

When viewed at a long range, the hybrid display maximizes visibility for high-quality screening of promotional content. Inch closer to the glass door and the display turns transparent, allowing customers to see the array of products.

Powerful yet Intuitive Content Management System

The Transparent Cooler further surpasses traditional digital signage with the SuperSign Content Management System (CMS). It reduces ongoing operational costs while offering remote controlling option. There are several easy and user-friendly ways to upload content: via Wi-Fi and USB Playback. Best of all, the combination of an embedded media player and high-quality system on chip (SoC) ensures a powerful performance.



Easy-to-maintain Door Design and Highly Attuned Sensors for the Complete Experience

The Transparent Cooler offers an independent door design, enabling hassle-free assembly and easy maintenance. With the main board, LED light and electric components integrated within the door, wires do not stray and become visible, allowing for a clean, modern look.


Complementing this nifty door design are the sensors and speakers. Highly sensitive and smart sensors up the performance level as well as usability. Proximity sensors power the reactive hybrid display; door sensors dim or brighten the light sources for high-quality content streaming or for beverage recognition; and infrared sensors enable remote controlling. On top of that, speakers (10watt per pair) that produce rich and sonorous sounds heighten the customer experience.



For more information or enquiry, please contact:




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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit