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  • Updated
  • 03, 07 2017

JEJU, March 07, 2017 — LG Electronics (LG) is displaying an expanded lineup of innovative audio products guaranteed to appeal to a wide range of consumers at InnoFest Asia 2017. The company’s newest audio devices implement emerging technologies designed to maximize synergy with LG’s premium TVs while offering portability, versatility, and quality that takes the listening experience to new places.


Next Dimension of TV Sound Bars

LG’s new SJ9 sound bar harnesses the power of Dolby Atmos® technology to recreate the ultimate cinema audio experience, and its sleek design adds sophistication to any home. Creating powerfully textured sound, the SJ9 is equipped with multiple cutting-edge speakers – including two impressive up firing speakers – to envelop the listener with high-quality audio from every angle.


Dolby Atmos delivers moving audio that can be precisely placed anywhere in three-dimensional space, including overhead, to create realistic and breathtaking sound for a more immersive and emotive experience. Sounds are represented as independent objects by employing sophisticated metadata to describe the location and size of individual audio objects in the 3-dimensional listening space. These audio objects are rendered in real-time such that each sound comes from its designated location, even directly overheard the listener.

The LG SJ9 is equipped with High Resolution Audio, compatible with superior lossless audio files which capture the original sound recorded in the studio. In addition, the SJ9’s Sound Upconverting feature increases the quality of standard audio files to 24bit/192Hz, enhancing the subtle details and nuances of each track. The SJ9 supports 4K Pass-Through to deliver pristine sound without compromising image quality, ensuring a perfectly synchronized audio and video experience.


LG is also unveiling its elegant SJ8 sound bar which delivers robust audio performance in a slim and efficient 38mm profile. The advanced sound bar integrates seamlessly with LG’s new 2017 TV models. Utilizing the TV Perfect Fit Kit, owners can easily integrate the SJ8 with select LG TVs by replacing the original stand with the SJ8 sound bar stand. The SJ8 is equipped with many of the same stunning features as the SJ9, including High Resolution Audio, 4K Pass-Through and the ability to stream content using built-in Chromecast compatibility.


Portable Speakers that Levitate and More

LG’s futuristic Levitating Portable Speaker will also be exhibited at InnoFest Asia 2017. The mesmerizing wireless speaker (model PJ9) hovers in place over its accompanying Levitation Station to deliver high-quality audio while creating a lasting impression with its eye-catching design. In addition to its striking looks, the versatile speaker seamlessly plays music, podcasts and other audio content in the home as well as outdoors.


Leveraging powerful electromagnets housed within the Levitation Station, the PJ9 floats in mid-air, entirely unsupported by wires or any other material. At its core stands a 360-degree omnidirectional speaker with a turbine blade-inspired design and deep bass emitted by the subwoofer inside the Levitation Station. The PJ9 also utilizes Dual Passive Radiator technology to reproduce flush mid-range tones and crisp highs for enhanced sound quality.


When the PJ9’s 10-hour battery begins to run low, the smart portable speaker automatically descends to the Levitation Station and wirelessly charges itself with no intervention required from the listener and no interruption in music playback and then, when fully charged, levitates again. The PJ9 is IPX71 compliant, withstanding adverse weather conditions making it possible for listeners to enjoy amazing omnidirectional sound indoors or outdoors. To further complement the convenience and versatility offered by the PJ9, Multipoint technology enables the speaker to connect with two Bluetooth devices simultaneously.


At the same time, the PJ7 – also included in the PJ portable speaker series – comes with the ability to tune into FM and DAB radio stations.


Powerful LOUDR Speakers Bring the Fun

Designed for party-goers and musical artists alike, LG’s LOUDR sound systems come with powerful audio capabilities that create the perfect party atmosphere.


The LOUDR CJ98 is capable of generating 3,500W of rich, powerful sound, instantly creating a lively club-like atmosphere. The CJ98’s Party Thruster allows the DJ to slide a throttle forward to control the build-up of energy in a dance track in order to perfectly time the bass drop and lighting effects. The audio system is also equipped with an array of unique controls, looping buttons and sharing features. Karaoke fans will be pleased with the CJ98’s diverse range of vocal effects and the Karaoke Star feature, which suppresses the vocals and allows singers to change the key of each audio track.


Using a folded horn design hidden inside its chassis, the stylish all-in-one LOUDR OJ98 efficiently produces the appropriate amount of acoustic pressure for any situation. Its Sparkle Lighting also pulses and reflects light in rhythm with the music. Meanwhile, the Party Kick Starter feature simulates the sound of a revving race car engine to instantly add excitement to any party. Furthermore, the OJ98’s 109cm height is optimized for DJs, putting the Party Thruster and other controls within perfect reach.


LG’s New Dolby Vision Capable 4K UHD Blu-ray Player

LG’s UHD Blu-ray Player (model UP970) is both powerful and versatile, delivering a more immersive and vivid viewing experience than ever before using Dolby Vision™ high-dynamic-range (HDR) imaging2. Leveraging HDR technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors.


The UP970 offers enhanced dual format HDR compatibility with support for HDR10 – the leading HDR format – to grant users access to the widest range of HDR content possible. It also works with a variety of leading sound formats, including Dolby True HD, Dolby Atmos and DTS-HD Master Audio to create a truly cinematic audio and video experience. Presenting a wider variety of high-resolution connections, the UP790 comes equipped with Ethernet and Wi-Fi functions. These allow users to easily stream their favorite online content via Netflix and YouTube while the USB port allows for movie, picture, and music playback.


“LG’s exciting 2017 AV lineup features powerful sound capabilities, cutting-edge imaging technologies and sophisticated designs that will appeal to all consumers in Asia, from audiophiles demanding absolute sound fidelity to more casual AV consumers,” said Hyoung-sei Park, Executive Vice President and Head of the Overseas Sales Group in the LG Home Entertainment Company “The stunning new products on display at InnoFest Asia this year demonstrate LG’s commitment to offering a diverse range of innovative AV devices that are perfect for all settings and occasions.”


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1  The LG PJ9 Portable Levitating Speaker has a water resistance rating of IPX7 according to IEC standard 60529 (applies to speaker only, not base unit).


2 Via firmware update coming mid 2017



About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit