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  • Updated
  • 02, 24 2015

SEOUL, Feb. 24, 2015 — LG Electronics (LG) today unveiled its 2015 global TV lineup in Seoul, announcing at the same time its DUAL PREMIUM strategy to focus on the premium TV market with its new TV lineup. With its DUAL PREMIUM strategy, LG is confident it can secure a leading position in the global premium TV market with OLED TVs while simultaneously expanding the size of the premium TV segment to create more opportunities for its new PRIME UHD TVs.


Whole New Level of Display with Perfect Black, Perfect Color

LG unveiled a slate of new OLED TV units, including 55-, 65-, and 77-inch models with curved and flat screens. The company also introduced its ABCD concept to encapsulate the main benefits of the company’s cutting-edge OLED display technologies:


  • Angle (A): LG OLED TVs assure that even viewers sitting off-center will enjoy exceptional picture quality.

  • Black (B) and Color (C): The OLED lineup incorporates several advanced display features, including LG’s proprietary WRGB OLED technology. This ensures images are rendered with perfect blacks, striking colors and infinite contrast ratio.

  • Design (D): LG’s Art Slim design philosophy focuses on creating the slimmest TV possible while keeping the overall aesthetic simple and clean.


With a winning combination of superior display technologies, LG’s OLED TV won the Best of CES award in the TV Product Category in January. As more and more high quality content becomes available, LG expects sales of its stunning OLED TV to grow as more discerning viewers look for higher quality products in which to view the content. With this in mind, LG plans to expand its OLED TV lineup in Korea from five to ten models to provide consumers with a greater selection of premium TV products.


PRIME UHD TV with Every Color Comes Alive

LG’s PRIME UHD TV, which is a tier above the company’s ULTRA HD TV, boasts features such as ColorPrime technology, ULTRA Luminance, 4K In-Plane Switching (IPS) panel and Prime Mastering Engine to offer a truly premium, cinema-like experience. LG’s ColorPrime technology magnifies the range of colors that can be displayed on screen by utilizing different LED phosphor colors, creating greater image depth and realism. ULTRA Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve brightness and resolution. Equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles. What’s more, the Prime Mastering Engine optimizes the settings of the TV to boost picture quality to premium levels.


In addition, LG’s PRIME UHD TV (Model 55UF9500) comes with the stunningly thin 8.5mm UltraSlim Design display in an industry where competing displays are between 40 and 50mm in depth. LG’s integrated Auditorium Stand matches the metallic finish on the bezel around the screen. The stand also complements the centralized Harman/Kardon sound system by functioning as a sound reflector.


Outstanding User Experience via webOS 2.0

LG’s new webOS 2.0 Smart TV platform is an upgraded version of the company’s highly successful original webOS user interface. WebOS was originally designed under the “Make TV Simple Again” concept in an effort to counter the growing frustration with overly complex TV menu systems. Smart TVs equipped with webOS have been forecasted to top one million in unit sales within the first half of 2015.


“We’re excited to be introducing a comprehensive range of distinctive TV products that deliver stunning picture quality to communicate what we mean by premium,” said Brian Kwon, president and CEO of LG Electronics Home Entertainment Company. “LG OLED TVs and PRIME UHD TVs reinforce the brand as synonymous with picture quality. With these unparalleled home entertainment solutions, LG is finding itself in a very favorable position as the premium TV market leader.”


The company will launch its premium TVs in overseas markets beginning at the end of March.


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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, The Straits Times Digital Life Editor’s and Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit