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  • Updated
  • 02, 04 2015

Company Keen to Make Asia Top Priority With

Expanded 4K OLED TV and 4K ULTRA HD TV Products


KOTA KINABALU, Feb. 04, 2015 LG Electronics (LG) will be unveiling its industry-leading TV lineup for the Asian market at its LG InnoFest Asia roadshow in Kota Kinabalu, Malaysia, for February 4-6. The new lineup features a comprehensive range of flagship 4K OLED TVs including 55-, 65- and 77-inch models with curved and flat screens. As part of its global roadshow, LG will be highlighting its new ColorPrime series, its high-end 4K ULTRA HD TV models with color-enhancing technology.


“We’re delighted to introduce our distinctive 2015 4K OLED TV and 4 K ULTRA HD TV products for Asian customers,” said Ki-wan Kim, executive vice president and head of overseas sales and marketing at the LG Electronics Home Entertainment Company. “Each year, OLED TV continues to become more and more accessible to consumers looking for the next big thing in home entertainment. Additionally, we’re offering consumers a wider selection of 4K LCD TVs with superb color reproduction with our ColorPrime series”.


Perfect Black, Perfect Color OLED TV

At LG InnoFest, Asian visitors will be introduced to the company’s OLED TV products, including the winner of coveted 2015 CES Innovation Awards, 65-inch Floating Art Slim CURVED 4K OLED TV (Model EG9600). The collection also includes the 77-inch Art Slim CURVED 4K OLED TV (Model 77EG9700) and 55-inch Floating Art Slim CURVED 4K OLED TV (Model 55EG9600).


Each model utilizes LG’s proprietary WRGB OLED technology. This pixel structure adds a white sub pixel, which enables expanded, life-like colors. The lineup incorporates features that ensure images are rendered with perfect blacks and perfect colors, with infinite contrast ratio. LG’s Optimized True Color technology regulates color stability regardless of variations in brightness, while delivering a superb viewing experience with more natural, comfortable colors. LG OLED TVs assure that even viewers sitting in any area of the room will enjoy exceptional picture quality, even at wide viewing angles.


LG’s Art Slim philosophy takes LG’s beautiful OLED TV design into a bold direction with a focus on creating the slimmest TV possible while keeping the overall aesthetic simple and minimal. The transparent stand makes the OLED TV appear to float and maximizes the immersive viewing experience by reducing visual clutter around the screen.


LG’s 2015 OLED TVs feature advanced audio, guaranteeing that the flawless picture quality is deservingly complemented with deep, rich sound. The 4.2 channel speaker setup is balanced and enhanced with LG’s ULTRA Surround System to deliver a powerful yet refined audio experience.


Expanding 4K ULTRA HD TV in Asia

LG also introduced Asian consumers to its expanded ULTRA HD TV lineup, featuring models from its new premium ColorPrime series. At LG InnoFest Asia 2015, the company introduced its ColorPrime ULTRA HD TVs, which utilize different phosphor-based LEDs in order to display greater color depth and more lifelike images for greater realism.


LG’s ColorPrime ULTRA HD TVs deliver exceptional 4K (3840 x 2160) resolution with In-Plane Switching (IPS) 4K panels. These displays render the color vibrancy of images near to their original quality and do so while allowing for remarkably wide viewing angles. LG’s True Black Control local dimming technology refines the contrast and creates darker, deeper blacks. LG’s new ULTRA Slim concept, which has been integrated into the highly-praised CINEMA SCREEN design, delivers a beautiful, slim bezel and clean, seamless appearance.


LG 4K ULTRA HD TVs come equipped with an impressive multi-channel ULTRA Surround System in partnership with Harman/Kardon. What’s more, the high-end 65UF9500 ColorPrime 4K ULTRA HD TV features an integrated Auditorium Stand designed to reflect and centralize sound for maximum effect. The front speaker creates greater sound authenticity by firing the sound outward toward the viewer, not toward the back wall or floor as in most thin TVs. LG’s Smart Sound Mode then automatically selects the optimal settings to clarify individual sound characteristics.


LG has also integrated its sophisticated 4K Upscaler algorithm into the 4K ULTRA HD TV models for smooth rendering of SD, HD and Full HD content into near life-like quality images. And the built-in 4K High Efficiency Video Codec (HEVC) Decoder supports both 30p and 60p 4K content from external devices, helping to assure that LG TVs will be compatible with possible future ultra HD transmission standards.


Outstanding User Experience via webOS 2.0

All of LG’s 2015 4K OLED TVs and 4K ULTRA HD TVs feature webOS 2.0, the latest version of LG’s advanced smart TV platform. webOS 2.0 delivers a simpler, easier and more intuitive experience with an enhanced user interface and a raft of impressive features. The platform takes simplicity and convenience to a whole new level with reduced boot time and also allows users to optimize menus on the Launcher Bar making it easier than ever to add and delete favorite contents.


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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit