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  • Updated
  • 11, 29 2016

SINGAPORE, November 29, 2016 – Given Singapore’s hot and humid weather, it is common for Singaporeans to dry clean their clothes, especially those that require special care such as blouses, suits and coats. However, dry cleaning solvents contain perchloroethylene which is considered a toxic air pollutant[1]. Do your part, and minimize the harsh chemical treatment to your clothing by reducing trips to the dry cleaners with the LG Styler.


The LG Styler combines the core technologies of three major home appliances – the steam technology of washing machines, the temperature control technology found in refrigerators and advanced air flow control technology – to provide a revolutionary new clothing care solution. By using steam, a natural resource, to thoroughly clean garments, the fabric friendly LG Styler helps in minimizing wear-and-tear through the simple motion of shaking on a moving hanger compared to tumbling in the washer and dryer.  


LG’s innovative TrueSteam™ technology gently sanitizes clothes as well as reduces wrinkles and unpleasant odors with ease, leaving clothes smelling and feeling fresh. With just the single touch of a button, hot steam is sprayed directly on the clothes, eliminating over 99.9% of the germs and bacteria. Its Moving Hanger is another convenient feature, gently shaking clothes to further reduce wrinkles during the steam bath. Furthermore, the highly efficient Inverter Compressor allows the Styler to operate efficiently as it enhances the green credentials by reducing energy consumption and greenhouse gas emissions.



Using the Styler’s Refresh Mode (a 20-minute standard normal cycle) only costs slightly less than $3[2] per month, based on one cycle per day for 30 days. This is a more cost efficient solution in comparison to coin-operated washing machines and tumble dryers at Laundromats, which can cost between S$5 to S$13 a cycle[3]. Dry cleaners also charge additional fees for ironing, home delivery and same-day collection. With the nifty Styler, reduced trips to the dry cleaners result in greater convenience and cost savings.


A Lauded Clothing Care Solution 


The Styler has received commendations from testing bodies in the United Kingdom, Germany, and France for relying on steam instead of chemicals and artificial substances to keep clothes clean and looking their best.


The Styler was awarded the “Carbon Footprint” label by Carbon Trust, a British non-profit organization established by the government to fight climate change. This label calculates the total amount of greenhouse gas emissions created throughout the product life cycle of the production, accounting for distribution, usage, and waste.


TÜV Rheinland from Germany also approved of the Styler, granting it the prestigious ‘Green Mark’ label. This designation is given to eco-friendly products that have passed the institution’s strict standards for energy consumption, greenhouse gas emissions, and presence of toxic substances.


In addition, France’s Central Laboratory of Electrical Industries (LCIE) has recognized the Styler as an official ‘Eco-Design’ product. The laboratory only grants this label to electronics that meet its guidelines for electricity consumption, materials used, and reliance on toxic substances.


“The ability of the LG Styler to provide exceptional clothing care at negligible environmental impact has been recognized by consumers and environmental advocates alike” said Jay Yang, Home Appliances Product Director of LG Electronics Singapore. “LG’s commitment to innovation and environmental responsibility will allow the company to continue leading the global clothing care market.”


For more information, please visit



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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit