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  • Updated
  • 08, 26 2016

SEOUL, August. 26, 2016 — LG Electronics (LG) has partnered with a number of high-profile broadcasters and content providers to demonstrate the power of HDR technology at the company’s IFA 2016 stand in Berlin. The demonstration is designed to highlight LG’s leadership in the global TV industry, offering visitors the chance to experience HDR content on LG OLED TVs firsthand. Visitors to LG’s booth will be able to experience content remastered using both Dolby VisionTM HDR and HDR10 as well as Hybrid Log Gamma (HLG) technology.


Already, LG OLED TVs support both the open-format HDR10 and Dolby VisionTM, the preferred format for filmmakers and content providers. All the major studios have committed to support Dolby VisionTM for cinematic movies and many content providers have made it their default format for streaming services.


LG and its partners will hold several HDR demonstrations at IFA, one which will involve the transmission of HLG content utilizing ASTRA’s satellite network and the British Broadcasting Corporation’s (BBC) terrestrial broadcasting system. HLG is a new HDR standard jointly developed by the BBC and NHK of Japan that utilizes a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers. This new standard is designed to enable broadcasters to send HDR transmissions over cable and to provide streaming live content, making HLG an excellent choice for broadcast HDR services.


Also at IFA 2016, LG will be the first to publicly demonstrate HDR technology combining High Frame Rate (HFR) with HLG content. LG will team up with the BBC and the European Broadcasting Union to demonstrate HFR HLG content that is compatible with both MPEG DASH (IP streaming) and DVB-T2 transmission systems. HFR is a new technology that enhances the quality of Ultra HD images by delivering up to 100/120 frames per second. This enhanced frame rate translates to smoother, more realistic onscreen movements.


“With unprecedented technological flexibility, LG OLED TVs offer the most advanced HDR capabilities on the market today as well as into the future,” said Brian Kwon, president of LG Home Entertainment Company. “Future HDR technology will allow a wider range of consumers to experience rich HDR content regardless of the format employed.”


Attendees of IFA 2016 are encouraged to visit LG’s booth in Hall 18 of Messe Berlin from September 2-7 to experience HDR content on OLED TVs for themselves.


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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Home Entertainment Company

LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, commercial displays and security systems. The company opened a new era of innovation in the TV market, creating pioneering technologies like 4K OLED TV, implementing breakthrough HDR technologies in its flagship TV line-up and offering consumers intuitive smart TV technology easy to use. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning, LG SIGNATURE OLED TVs and SUPER UHD TVs. For more information, please visit


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit