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Pledge to "Change for Good"

  • Updated
  • 01, 31 2013

SINGAPORE, 31st January 2013 — In today’s fast-paced society, it is easy to become "too busy". Too easy to become trapped by old habits and familiar routine, resisting change, and forgetting what it is that makes life full and exciting. We are going to change that.

LG Electronics Singapore is embarking on a campaign to encourage and empower Singaporeans to make positive changes in their lives. Over the past week, the message of change has been popping up in various locations across Singapore, inviting people to think about what they would want to change for good.

The "Change for Good" campaign teaser video has garnered thousands of views since its launch on last week. A light installation has also been erected at Cathay Orchard Cineleisure, while a roving truck has been plying the message of change on Singapore’s streets.

Through website, Singaporeans can pledge to change something about their lives, share that promise of change with others, and encourage others who share the same desire for change.

Pledges of change for good can be made and shared on social media platforms such as Twitter, Instagram and Google+. The #ChangeForGood hashtag allows users to view and add to the campaign’s movement, making it a socially immersive campaign.

In keeping with the theme of changing for good, LG will shortly present a series of activities and workshops in a specially designed pop-up experience zone in the heart of Singapore’s shopping belt. The activities are designed to inspire participants to make lifestyle changes, pick up a new skill or hobby, or simply stop to smell the roses.

Details on LG’s "Change for Good" campaign and pledges can be made at


About Change For Good
Like all movements, Change for Good started with the simplest of intentions - to allow Singaporeans to take action on their resolutions, hopes and dreams. They say the first step is always acknowledgement, so the Change for Good Movement was birthed to enable anybody to pledge change in a manner that was both visual and social. Taking the fear out of change allows us all to see it for the constant that it is in a new, positive way, with both an open heart and mind.

Being a part of the Change for Good movement is simple. A common hashtag (#ChangeForGood), which is usable on both Twitter and Instagram, allows everyone to view and add to the movement, making it social and shareable. The movement is meant to be both a source of inspiration, and a light for those who find procrastination a common enemy.

About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers' Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit