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Online Brand Shop Manager


  • Weybridge, Surrey
  • 23/07/2021 ~

Life’s Good at LG!

At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.


We strongly believe that our people’s competitive spirit, proactive leadership, and expertise helps drive the company forward. As such, LG is the right place for you if:

You are a smart cookie. You like to dig into the data and find creative solutions.

You are motivated and driven. You thrive on a challenge and want to be No. 1. 

You are a people person. You like helping people out and you want to understand where they’re coming from.        

You’re honest and you will speak up (politely, of course!), but you do it because you care and because it’s the right thing to do. 


The Opportunity

  The OBS Manager plays a key role, managing, through the creation and execution of data-driven merchandising plans to optimize the online product catalogue and website performance to drive B2C sales and ROI. This includes effectively merchandising of products & promotional efforts by applying appropriate standards/governance while ensuring a cohesive customer journey through the site to purchase. The Manager will also lead the alignment with overall product and marketing strategies and ensure all parties understand the roadmap for the OBS. This role will work with the digital marketing centre-of-excellence alongside other specialty functions in support of site, business & ecommerce goals.  The desired candidate will have a strong understanding of Google Analytics & Google Marketing Platform, content creation/operation, project management and experience overseeing and personally managing efficient execution.



Your Role & Responsibilities

  •  Manage all CX demand across HE, HA and IT verticals and help prioritise based on delivery of business objectives
  • Propose customer-centric content strategies for digital experiences, user journeys, templates components and systems across
  • Propose strategic content models and plans for landing pages, products, corporate pages and other templates across the site
  • Develop and execute short and long-term merchandising strategies through placement of products promotions and digital assets to directly drive sales, traffic and conversion
  • Create UX content strategy artifacts such as presentations, template briefs, personas, journey, user flows, etc., to visually demonstrate your concepts, align team and drive projects forward
  • Partner with UX, UI and visual designers as well as web developers to create cutting-edge customer experiences and provide input for and desired output from user testing and quantitative analysis
  • Support and contribute to evolving content governance principles, practices, guidelines and tools to ensure consistent and common digital experiences
  • Analyze data and provide improvements to enhance the customer experience as it relates to content and asset integration through the site funnel.
  • Provide recommendations & roadmap for the implementation of site improvements including features, functionality and capabilities to enhance the consumer experience for improved conversion and revenue growth
  • Partner with SEO experts to identify opportunities to increase new visitor traffic and implement relevant content strategies
  • Perform daily site optimizations based on performance and customer experience. Inclusive of re-sequencing product, optimizing product/category pages & content to improve digital KPI’s



Skills, Education & Experience

·         B.A (or above) degree level or equivalent qualification or experience.

·         4+ year’s of experience, including on-line merchandising and/or marketing (website management)

·         Strong understanding of GMP, especially GA360 and Optimise360

·         Deep understanding of digital content best practices and interest in emerging content trends

·         Ability to provide insightful & actionable reporting.

·         Demonstrated experience establishing and streamlining site merchandising processes

·         Ability to make data-driven recommendations to improve site experience

·         Experience working in collaborative design teams, and integrating user-centric design principles and research into the content strategy process

·         Experience with content governance, content management and content automation

·         Strong communication skills, both written and verbal

·         Proven success building stakeholder relationships and managing expectations



Your Benefits

·         9% Employer Contribution into your Pension

·         Life Assurance

·         Private Healthcare (including optical & dental) for you and your family

·         25 Days’ Annual Leave (+ Public Holidays)

·         Staff Discount

·         Subsidised Cafeteria

·         Car Allowance


Our Equal Opportunities Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.


Right to Work

Please note that any job offer made will be conditional on the individual holding a legal right to work in the United Kingdom by the time employment commences.

If you are interested in this vacancy, please send your CV to Here