Smart TV vs AI TV: which is right for you?

A Smart TV connects to the internet, allowing access to streaming, gaming and social media.

The key difference with an AI TV is that it can utilise artificial intelligence to personalise the viewing experience. It can achieve this by optimising sound and picture quality and suggesting tailored content based on user habits.¹

When it comes to Smart TVs, there is a focus on features such as app integration, streaming capabilities and smart assistants. 

Explore the many ways that artificial intelligence is being utilised in LG TVs.

A proprietary technology from LG, AI ThinQ utilises deep learning to understand your needs and habits as you interact with your television. It improves efficiency by actively learning from your viewing habits.⁶

This is thanks to the powerful processors that keep track of your demands as you use your TV. The television will then make recommendations, making the viewing experience more intuitive.⁶

There is no doubt that technology is moving fast, especially when it comes to AI. New features are consistently being introduced and there is a growing focus around personalisation. This is already being implemented in LG AI TVs through a range of features.⁸

The AI Magic Remote⁹ features voice control and offers intuitive navigation, while AI Concierge¹⁰ provides personalised recommendations. AI Voice ID is another powerful tool as it can recognise users and provide customised content.⁸ AI Search makes finding content on LG’s latest OLED evo TVs easier than ever, using LLM) to understand conversational context and uncover subtle user intentions.⁸ This enhances the user experience, making content access easier.

AI Energy Mode¹¹ is particularly useful as it can adjust brightness, turn off the TV and put connected devices into power-saving mode. 

A: AI upscaling biedt tal van voordelen, vooral voor het verbeteren van afbeeldingen en video's die ouder zijn of een lagere resolutie hebben. De functie verbetert de helderheid op grote schermen en corrigeert imperfecties beter dan traditionele methoden.

A: There may be some older models that do not utilise AI so it is worth checking on the model and the processor. However, the vast majority of LG Smart TVs will come with numerous AI features that perform a range of tasks.¹²

While Smart TVs offer internet access and the ability to download apps and play games, an AI TV does all this and much more thanks to a range of AI-powered features that can deliver the highest possible picture quality and tailored content. 

Life's Good!

^{1 Forbes: AI in TVs}

^{2 LGE360: AI TV vs. Traditional TVs}

^{3 LG UK: AI TV - AI Picture Pro, AI Magic Remote, AI Customisation, AI Experience and AI Upscaling}

^{4 98QNED89T6A: AI Sound Pro}

^{5 OLED65C44LA: AI Brightness Control}

^{6 Reliant: What Is ThinQ AI On My LG TV?}

^{7 50UT73006LA: LG UHD 4K Smart TV}

^{8 LG Newsroom: LG Introduces 2025 OLED evo Lineup}

^{10 LG.com: Magic remote}

^{11 LG.com: AI Concierge}

^{12 LG Support: AI Energy Mode}

^{13 LG UK: LG Smart TVs}