The Pure Colours

Nano technology
Creates Pure Colours

LG's revolutionary nano-engineering technology utilises an innovative filtering system that refines the projected image and
delivers an exceptionally powerful picture quality with purer and more realistic colours than other LED TVs.

A TV is floating with a purple background. There is a crystal on the screen.

How Nano technology creates
Pure Colours

Nanoparticles filter and refine impure colours
to reproduce pure and realistic images.

  1. impure Colours
  2. Pure Colours

Nanoparticles Filter out Impure Colours

  1. Conventional

    RGB wavelength with
    impure colours

  2. lg nanocell logo

    Pure RGB wavelength with
    impure colours removed.

RGB Wavelength

  1. The RGB spectrum graph that shows the filtering of dull colors and images is shown above a comparison of color purity between conventional and NanoCell tech
  2. The RGB spectrum graph that shows the filtering of dull colors and images is shown above a comparison of color purity between conventional and NanoCell tech

*Conventional refers to LG's UHD TVs without NanoCell Technology.

Pure Colours,
Now in Real 8K

Nano technology, when combined with 8K resolution, takes picture quality to the next level.
8K offers 33 million pixels (99 million sub-pixels)
– the more pixels, the higher the definition. To produce a realistic image from 8K,
it is crucial to make each pixel appear separate and distinct to the eyes.
LG NanoCell exceeds the *CTA's definition for 8K TV, which is why LG NanoCell 8K provides the ‘Real 8K’ experience.

A Nanocell TV is hanging on the wall. You can see landscape scenery on the screen.

*CTA (Consumer Technology Association) : A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
*CTA certification is given to a product that complies with the official industry requirements.

A comparison image showing how the sharpness decreases as the CM value decreases from 100 to 50. The TUV-certified logo is on it.

Real 8K

Exceeds International
Standards

According to the CTA – when defining resolution – a contrast
modulation (CM) must be 50% or more. The higher the CM value,
the clearer the image. NanoCell TV, which has a 97.8% of CM level,
exceeds international standards, making pure colours even clearer.

*Images simulated.
*CM values based on 65NANO97/98 models tested by TUV.
*The CM value mentioned is tested in horizontal.

Pure Colours
Upscale Your Picture to 8K Resolution

8K content goes one step further with pure colours. LG NanoCell offers you
a real 8K content experience through many 8K optimisation features.

A woman is watching TV in the living room. Landscape scenery is on the screen.
  1. Before upscaled (2K)
  2. After upscaled (8K)

*Images simulated.

AI 8K Upscaling

Upscale Your
Favorite Content into
8K Definition

Using deep learning algorithms,
LG NanoCell 8K upscales 2K and 4K
content into the most life-like 8K picture
by enhancing detail and definition.
Enjoy much clearer text and images with
reduced noise and enhanced sharpness.

  1. hevc, av1, vp9
  2. youtube, usb, streaming

1) With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC and VP9 provide coverage for other streaming services and local media playback.
2) Streaming may require a software update after purchase. 8K content availability may vary depending on the service provide.
     8K playback requires a high-bandwidth internet connection.

Built in Video Decoder

Ready to Play Various
8K File Types

With HEVC, AV1, and VP9 1) codec support, you can
watch 8K YouTube videos as well as 8K videos
from a USB storage device or streaming services 2).

See Pure Colours with Eye Comfort

LG NanoCell TVs have received a “No Photobiological LED Hazard” certification from Underwriters Laboratories (UL),
ensuring your eyes are protected from harmful light being emitted.

A living room with a wall-mounted TV screen showing a natural scene.

No Photobiological LED Hazard1)

Exceeds International
Standards

The ‘No Photobiological LED Hazard’ test measures five standards
including blue light, actinic UV, near UV, IR radiation, and retinal thermal.
These are the official international standards for measuring the harmful
effects of LEDs on the human body, as defined by the IEC2),
NanoCell TVs exceeded each standard.

1) UL Verified Mark is certified for LG NanoCell 65NANO90, 65NANO80.
2) International Electrotechnical Commission

Pure Colours
Meet Next Gen Intelligence

The α9 Gen3 AI Processor 8K uses deep-learning algorithms to analyze on-screen content
and deliver a more immersive experience with enhanced picture and sound.
All adjustments are automatic to make every viewing a spectacular one.

Pure Colours
on Your Wall

The wall mount sits flush on your wall, blending with your space and creating the feeling of an art gallery.
With a minimal-gap wall mount and gallery mode, LG NanoCell fits on your wall like a piece of art,
giving your space a more sophisticated look.

A living room with a wall-mounted TV screen showing a natural scene.

*It includes a TV stand. The slim wall mount bracket is sold separately.

Pure Colours
Honored with Major Awards

  1. CES 2020 Innovation Awards logo
    CES 2020
    Innovation Awards

    86NANO90

  2. reddot award 2020 winner logo
    Red Dot Design Award
    2020 Winner

    75NANO99

  1. EISA AWARD Best Product 2020-20201 logo
    LG’s 75NANO99 8K TV is
    Sure to Please

    75NANO99

  2. tech radar june.2020 logo
    “65NANO906 is by Far LG’s Best
    Ever LCD TV.”

    65NANO90

*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

LG NanoCell 4K and 8K TV Line up

nano99 image

NANO99

75”,65”

nano95 image

NANO95

65”,55”

nano91 image

NANO91

86”,75”,65”,55”

nano90 image

NANO90

75”,65”,55”

nano86 image

NANO86

65”,55”,49”

nano81 image

NANO81

65”,55”,49”

Display Technology Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Resolution Real 8K
(7,680 x 4,320)
Real 8K
(7,680 x 4,320)
Real 4K
(3,840 x 2,160)
Real 4K
(3,840 x 2,160)
Real 4K
(3,840 x 2,160)
Real 4K
(3,840 x 2,160)
AI Processor α9 Gen3
AI Processor 8K
α9 Gen3
AI Processor 8K
α7 Gen3
AI Processor 4K
α7 Gen3
AI Processor 4K
α7 Gen3
AI Processor 4K
Quad Core
Processor
Design Gallery Design /
Nano Bezel
Nano Bezel Nano Bezel Nano Bezel Nano Bezel Nano Bezel

See How Pure Colours in Real 8K
Enhance Your TV Experience

  1. Real Gaming Learn More
  2. Real Cinema Learn More
  3. Real Sports Learn More
Curious about how LG OLED
elevates even further the NanoCell experience?
Learn More