LG OLED SELF-LIT PiXELS
make cinema more expressive

01

SELF-LIT PiXELS
make every scene feel real

Only OLED self-lit pixel technology prevents you from missing out on hidden details in darker scenes.
In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light.
This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately reveal all the fine points in darker scenes.

Slider comparison of LCD/LED and LG OLED about a color reproducibility via an image of a man wearing armor in the winter wood

SELF-LIT LG OLED

BACKLIT LCD/LED

*Screen images simulated.

Endorsed by Hollywood artists

Rob Legato & Tim Miller Hollywood filmmakers

"The infinite contrast,
it just pops off the frame.
It's perfect."

02

SELF-LIT PiXELS
elevate 8K to a completely new experience

Real 8K adds extraordinary definition level to every film scene, as if you were right there inside the action.
With over 100 million self-lit subpixels*,
every single detail of LG OLED Real 8K TV is revealed like never before on your cinematic 88-inch size screen.

An LG OLED 8K TV, showing 8K realism via an image of a woman in a red trench coat running in a green rice field

*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.

  1. The mark of Real 8K ZX 88,77 inch
  2. The mark of of 8K ULTRA HD ZX 88,77 inch
  3. The mark of Intertek ZX 88 inch
  4. The mark of TÜV Rheinland ZX 77 inch
03

SELF-LIT PiXELS
with a Three dimensional immersive sound

The infinite contrast enabled by self-lit pixels is the perfect matchup with
Dolby Vision IQ (upgraded from Dolby Vision), the most advanced HDR solution.
With the support of Dolby Vision IQ – an intelligent feature – LG OLED TV delivers optimal
brightness and sharp quality, regardless of the environment or content genre. Also, Dolby Atmos gives you immersive three-dimensional sound
that makes you feel as if you are right there inside the action.

Father and son watching a dinosaur documentary on a large screen TV

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Content quality as the director intended

In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™.
This mode preserves the original aspect ratio, colours,
and frame rates to closely match the vision of the director.
It's easily activated through the TV menu, or by using the LG smart remote in-built voice control.
We are proud that the world's best film directors appreciate such a feature.

*FILMMAKER MODE™ logo is a trademark of UHD Aliance, Inc.

04

Every genre is at its best

Thanks to the new a9 Gen3 AI Processor, the brain of the LG OLED TV,
every content genre is automatically optimised to its highest level. Through millions of data sets based on deep learning algorithms,
the LG α9 Gen3 AI Processor automatically detects the content you are watching and optimises it to the highest possible output.
The sound is also intelligently and automatically optimised based on the setting and location of your TV,
to ultimately give you the best entertainment experience whilst watching a movie with your friends or family.

Alpha 9 Gen3 AI Processor chip shining with blue graphics on black background
  • Girl is watching Disney animation at its best quality on TV with her arm leaning on the living room table (move the slide)
  • Couple sitting on a couch watching movie at its best quality  on TV (move the slide)
  • A woman watching the news at its best quality on TV standing up and another sitting in front of her laptop (move the slide)

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05

Your favourites,
All in One Place

Enjoy all your favorite content from Netflix, Disney+, Apple TV+ and LG Channels.
The latest movies, TV shows and documentaries can now be accessed through the LG hands-free voice command.

“Hi, LG. Launch Disney Plus."

  1. Disney logo
    five vertical title cards for Disney, Pixar, Marvel, Star Wars and National Geographic contents

    *Disney+ subscription is required. Subject to terms at https://disneyplus.com/legal.

  2. Apple TV logo
    four vertical title cards for Servant, Mythic Quest, Little America and The Morning Show

    *Watch Apple TV+ with a subscription.

  3. NETFLIX logo
    vertical title cards for Stanger Things, 6 Underground, The Crown, You and La Casa De Papel

    *Netflix streaming service membership required.

*Available functions(Disney+, Apple TV+) may vary depending on the country.
*Voice Command/Hands-free control function availability may vary across products and platforms.

06

The ideal cinema
set up is at your command.

With one simple request, LG OLED TVs change the mood of an entire room to suit your home cinema.
From the general voice control you can also create customised voice commands such as "movie night".
Once you're set up, you can easily access the connected smart devices and control the home appliances remotely
all from the integrated Home Dashboard and built-in intelligence – LG ThinQ.

"Hi, LG! Movie night."

A man is setting an optimized set for cinema via Home Dashboard on TV in the living room with an ocean-front terrace

*Available Home Dashboard features may vary depending on the country and products. *Voice Command availability may vary by products and countries. *Hands-free control is supported on LG OLED RX, ZX, WX, GX models.

07

SELF-LIT PiXELS
for a safe viewing experience

Protect your eyes and the eyes of your loved ones with LG OLED TVs "Eye Comfort Display".
Certified to emit a lower level of blue light.

  1. Eye Comfort Display (OLED)
    www.tuv.com
    ID : 0235004971
  2. Low Blue Light Display (OLED)
    50% Below Exempt
    Blue Light Risk Group Limit
Boy lying on his stomach on the rug watching animation on a Blue Light-less TV

*UL Verified Mark is certified for LG OLED 65RX, 77ZX, 65WX, 77/65/55 GX, 77/65/55 CX, 77/65/55 BX.
*LG OLED 65RX, 77ZX, 65WX, 77/65/55 GX, 77/65/55 CX, 77/65/55 BX received an Eye Comfort Display certification from TUV Rheinland.

08

Real surround sound
for an even greater sense of immersion

With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional cinematic atmosphere.
Simply connect two Bluetooth speakers of the same model to your LG OLED TV.

A group of friends watching a war movie on TV in the living room with 2 same Bluetooth speakers at rear speaker position

*Connection Available : LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5

LG OLED SELF-LIT PiXELS
make cinema more expressive

All the essentials for [ cinema ]

ZX
A model chart of the ZX TVs
WX
A model chart of the WX TVs
GX
A model chart of the GX TVs
CX
A model chart of the CX TVs
BX
A model chart of the BX TVs
Display SELF-LIT OLED SELF-LIT OLED SELF-LIT OLED SELF-LIT OLED SELF-LIT OLED
Resolution 8K (7680x4320pixels) 4K (3840x2160pixels) 4K (3840x2160pixels) 4K (3840x2160pixels) 4K (3840x2160pixels)
Inches 88 / 77 65 77 / 65 / 55 77 / 65 / 55 / 48 77 / 65 / 55
Sound 4.2ch / 80W(88”) / 60W(77”) 4.2ch / 60W 4.2ch / 60W 2.2ch / 40W 2.2ch / 40W
AI Processor α9 Gen3 AI Processor 8K α9 Gen3 AI Processor 4K α9 Gen3 AI Processor 4K α9 Gen3 AI Processor 4K α9 Gen3 AI Processor 4K
Hands free
voice control
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