To properly experience our website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The website utilises responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents

Brits Forgo Washing Underwear to Help the Environment

  • Updated
  • 18-11-2016
  • Brits’ biggest concern for future generations is the environment
  • Quarter will put off washing to clothes to help look after the environment
  • Almost a fifth will wear underwear two or three times before washing
  • Half of consumers consider the energy efficiency of a white good before purchasing
  • New LG Centum™ System washing machine offers increased reliability and efficiency


LONDON, November 18, 2016 — New research, commissioned by LG Electronics (LG), has revealed that over a quarter of Brits polled consider the environment and climate change to be their biggest concern for future generations ahead of fears around the cost of living (23%).


To combat our fears around the environment and climate change, Brits surveyed would be willing to make changes to their lifestyles to make a difference. This includes; forgoing a bath (20%) to sacrificing long and short haul flights (24%). Over a quarter (26%) will even put off washing clothes to save the environment. Around 40% of women surveyed will wear a pair of jeans up to three times before washing, whilst men are willing to hold out and wash their jeans after at least 11 if not more wears (19%). Over a fifth of men (21%) confessed to wearing pants up to three times before washing them and a quarter of women will get at least six or more wears out of a bra before adding it to the washing pile (26%).


Despite our best intentions to care more about our environment, we do feel guilty when we make decisions that will negatively impact the environment with most feeling remorseful over driving short distances (24%). The research however; highlighted that women feel guiltier than men when it comes to switching on the heating instead of putting on a jumper (22% women vs 12% men) or taking a bath when they should have had a shower (18% women vs 12% men)


Top ten activities we do, but feel guilty about because of the negative impact on the environment:


Overall %

Driving short distances


Throwing out a dirty tin or jar instead of recycling


Turning the heating on when you could put on a jumper instead


Having a bath instead of a shower


Eating foods which are not from sustainable sources


Not recycling paper or cardboard due to laziness


Going on an exotic trip abroad


Driving a car which you know is not environmentally friendly


Travelling to a sporting event or concert not by public transport


Washing my car more often than it really needs



The research also looked in to the nation’s laundry habits and shockingly a portion of those polled confessed that they wash clothes 31 times if not more a month (5%) – at least a wash a day. In contrast, the Brits surveyed will put, on average, 11 washes a month and only when they have a full load of washing to do (73%).


Carolyn Anderson, Head of Marketing at LG comments: From the study we can see that cost and reliability are no longer the only key factors when it comes to purchasing home appliances. More than half of consumers in our study are considering the energy efficiency of white goods, before they buy. LG recognises this demand and recently launched its Centum™ System washing machine acknowledging the consumers’ desire to be more considerate to the environment, by offering measurably increased efficiency and reliability, backed by a 20 year warranty.”


The consumer research commissioned by LG, coincides with recent findings by the Energy Saving Trust who reviewed the LG Centum™ System washing machine. The testing revealed that the LG FH6F9BDS2 Centum™ System washing machine uses 217kWh less electricity every year than an A+ rated model of the same size saving you at least 67% off the electricity running costs. Not only this, but purchasing an A+++ washing machine, can help to reduce carbon emissions and reduce consumers’ environmental impact at home. Compared to a similar sized A+ rated washing machine this will save you the same amount of CO2, as the equivalent to driving 370 miles every year[1].

1. This is for the FH6F9BDS2. Figures are based on the model’s EU Energy Label energy consumptions. The calculations assume 220 cycles per year and an electricity CO2 factor of 0.496kg CO2/kWh. Energy consumption and CO2 emissions will vary depending on usage. Correct as of September 2016. Please contact LG via the press release details below for more information on the claims.

2. Tested by LG Lab in accordance with IEC standards. Based on 12kg load of laundry on Cotton Large cycle spinning at 1400RPM.


Notes to editors:

Research base of 2,000 UK adults, November 2016 - full details available on request.


What is Centum System™

LG’s unique Centum System™ utilises a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system greatly reduces vibration and noise levels. By doing away with traditional springs to support the outer tub, the Centum System™ washing machine boasts one of the quietest spin cycles on the market, emitting only 67dB, the equivalent of a typical conversation2. And with less moving parts, there’s less friction, the leading cause of wear and tear in machines. LG is so confident in the technology that the Inverter Direct Drive motors in Centum System washing machines are covered by a 20-year warranty, double the industry standard.


Further information about the LG Centum System™ can be found on the LG website


# # #


About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit


Media Contacts:


Kayleigh Williams/Francesca Raquet

0207 413 3000