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LG and Midwich tailor new product range to B2B market needs with Commercial Pro

  • Updated
  • 24-02-2010



Slough, 24February 2010 –LG Electronics and its Business Solutions Partner, Midwich, are pleased to announce the launch of a new product range designed for the B2B sector. A nine-strong range of Hospitality based professional products, Commercial Pro incorporates all the sleek consumer appeal of LG consumer products and is tailored to the business market with dedicated commercial warranty demanded by the B2B sector.



The Commercial Pro solution is designed to replace the existing practice of consumer TVs being sold into the business market with inappropriate warranties. The Commercial Pro model will drive sales by supplying a professional product with a business warranty into the commercial market, thereby fulfilling a customer need.


The Commercial Pro package includes five 720P models, ranging from 22” – 42” screens and four, full HD 1080P models, with screens from 32” to 47”. Both feature hotel mode settings – including menu lock out and max volume control along with RS232 control. A USB cloning facility, integrated Freeview tuners and speakers are also common to the range. Combined with the aesthetics of the very popular LH2000 and LH3000 Hotel models and new full professional warranties, the Commercial Pro package is tailor made for the B2B market.


This LG package is initially available exclusively via Norfolk-based Midwich, one of the UK’s leading AV distributors in the IT channel. It will not be available via any e-commerce or retail channels, thereby providing a sales channel where resellers can be confident of maintaining the sound margins they need to operate effectively.


This new range introduction is part of a wider project for LG. The global electronics giant recently strengthened its commitment to its B2B product range with the launch of its new Business Solutions Partner Programme, which has already signed up over 500 participating resellers.


 “We’re delighted to be working with a partner as experienced as Midwich and with its long established routes to market,” says Barrie Guy, general manager, Business to Business Group. “Midwich has an excellent track record in the leisure and hospitality sector with its specialist teams and I am sure that together, we can maximise the demand for these products in the hospitality industry and beyond.”


Darren Lewitt, divisional director at Midwich, says: “The B2B market has been waiting a long time for a ‘Pro-sumer’ type solution with a full commercial warranty. The new range of Commercial Pro products from LG offer resellers a TV-based solution with a commercial warranty and no Internet price competition. These products are ideal for use in business, education, hotels and hospitality. Commercial Pro won’t be sold via the internet so resellers should be able to make the type of profit margins usually associated with commercial solutions.”




About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designati ons and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit or


About LG Business Solutions Company

The LG Electronics Business Solutions Company is a leading business-to-business (B2B) infotainment company, developing a broad range of top-class digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems. LG anticipates future business trends and provides unique devices and services that offer smart and reliable solutions to meet the needs of business partners and customers. With 2008 global sales of $4.3 billion, the Business Solutions Company is poised for continuing rapid growth.


For further information please contact:


The Whiteoaks Consultancy

Michelle Anker

+44 (0) 1252 727313 ext 220


LG Electronics

Sarah Brambley

+44 (0) 1753 491 628