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  • Updated
  • 16-04-2012





LG’s CINEMA 3D Smart TV Provides Live and On-Demand
Sports Matches, Highlights and News Through LIVESPORT.TV App


Slough, Berkshire, Monday 16 April, 2012 – LG Electronics (LG) announced a partnership with leading digital sports media company PERFORM, provider of LIVESPORT.TV, an application that will deliver thousands of hours of live and on demand sports content to LG’s CINEMA 3D Smart TV.

“This marks a significant partnership for LG,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “PERFORM’s depth of sports content and ability to deliver a compelling customer service will ensure our Smart TV customers will have access to some of the best digital sports content available.”

With LIVESPORT.TV, LG’s CINEMA 3D Smart TV now offers an exciting new content channel for European sports fans. This includes a range of live and VOD content from a number of leading sports including European and South American football leagues, World Snooker, Australian Rules Football (AFL), PSA Squash, Mixed Martial Arts, Handball, Darts, Hockey, Tennis, Rugby Union, Rugby League and Pool plus a number of one-off box office sporting events from sports such as Boxing.

LG will offer LIVESPORT.TV in five European regions: Germany, France, Spain, Italy, and the UK with each region in its own language. Live sports will be made available via a number of flexible subscription options, while all VOD content can be accessed for free.

“We are very excited to be integrating LIVESPORT.TV across LG’s CINEMA 3D Smart TV. The growth and adoption of Connected TVs means they are fast becoming the mainstay in living rooms around the world. This partnership ensures that our digital sports content is now available to millions of LG’s CINEMA 3D Smart TV customers across Europe," said Oliver Slipper, Joint-CEO at PERFORM.

Thanks to the 2D to 3D conversion function built in to LG’s CINEMA 3D Smart TV, sports fans can enjoy all of LIVESPORT.TV’s content in 3D. This feature is expected to be a big plus for sports fans who want to see all the great moments in sports rendered into rich, vivid 3D images. Another strong feature that has already garnered praise is LG’s innovative Magic Remote, giving users more intuitive interface navigation via the remote’s four control functions, Wheel, Voice, Pointing and Gesture.


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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit


About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.


About PERFORM Group Plc

PERFORM is a market leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms - video, editorial, audio and data – across multiple platforms, to millions of sport fans around the world. In April 2011, PERFORM floated on the London Stock Exchange.



LIVESPORT.TV is a network of premium online sports channels, featuring some of the top sports competitions from around the world. LIVESPORT.TV includes content that is owned by PERFORM but also acts as an affiliate platform for rights holders to stream their live events and reach global online audiences.



Media Contacts:
Aimee Rowe-Best / Danielle McGleenan
+44 (0)20 7413 3000


Beth Robins
Consumer Division LG-One 
t. +44 (0)207 413 3064
m. +44 (0)7809 157 875