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LG Arena’s debut grabs worldwide attention

  • Updated
  • 08-07-2009

Now experience 3D S-Class user interface on any PC




Berkshire, 8 July, 2009 - LG Electronics (LG), a worldwide technology and design leader in mobile communications, today announces the success of the LG Arena (LG-KM900), selling 300,000 units in first month in Europe. With customers pre-ordering over one million of these handsets even before its launch, the LG Arena has quietly gained momentum from strong word-of-mouth. Much of this attention has been centered on LG’s 3D S-Class User Interface (UI), specifically designed to deliver an amazing multimedia experience.

Following the success of the LG Arena and the S-Class UI, LG has launched the 3D S-Class website, purposely developed to allow users to download a desktop widget and S-Class screensaver, as well as play 3D games. This interactive website is consumer focused element to a global promotional campaign highlighting the S-Class UI and its ease of use.


Through the website, LG will be giving away an LG Arena handset every day to a lucky participant who downloads the widget, while a LG Arena will also be awarded every week to the top scorer in the 3D game. To download the widget or screensaver, or to try out the S-Class UI online, visit


“LG’s intuitive 3D S-Class UI is fast and dynamic, delivering a sense of fun and interaction not found on any other mobile platform,” says Jeremy Newing, head of marketing, LG Mobile UK. “We have had a great response to the S-Class UI to-date, and wanted the experience of the interface to be available to everyone, which is why we’ve developed this 3D S-Class website simulation.”


LG’s widget not only demonstrates how the interface works but also adds an element of fun, providing access to a wide selection of free games. It also allows the user to easily organise and access frequently used documents, applications and internet bookmarks. The widget mirrors the functionality of the S-Class UI, providing four homescreens. The widget can be rotated by dragging it with the mouse, the same experience as flipping from one home screen to another with a finger on an S-Class equipped phone.


The downloadable screensaver is based on the S-Class UI’s cube layout theme, providing a variety of animated clocks that involve moving and spinning 3D cubes.


The 3D S-Class UI made its debut on the LG Arena in February and has now expanded to the Viewty Smart (LG-GC900) and LG-GD900 Crystal. Each of these handsets are designed to fit different needs and the interface is tailored to help users get the most out of each handset. The LG Viewty Smart, for example, includes an on-screen dial for instantly switching between shot modes and the ability zoom in or out by sliding two fingers on the display.


This website is now live and will run for a month. For more information, visit



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   About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.


The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit